Brand Tone

Caring and Empathetic, Informative and Educational, Authentic and Transparent, Reassuring and Supportive, Professional yet Approachable

Brand Values

• •Naturalness and Purity
• •Health and Well-being
• •Family and Personal Experience
• •Quality
• •Transparency
• •Innovation
• •Support and Community

Best Practices

• •Always Lead with Empathy: Remember the challenges and sensitivities of the audience. Use language that is understanding, supportive, and reassuring.
• •Prioritize Clarity and Simplicity: While the product is medical, the language should be easy to understand. Avoid jargon where possible, or explain it clearly. The name "Simplee" itself suggests this.
• •Weave in the Founder's Story Authentically: The personal journey is a powerful differentiator. Referencing it (where appropriate) reinforces trust and authenticity, but ensure it feels genuine and not overused.
• •Focus on "Real Food" Benefits: Consistently highlight the natural, organic ingredients and the absence of artificial additives, gluten, soy, etc. Connect these features to tangible benefits like better digestion and well-being.
• •Maintain a Visually Consistent and Natural Aesthetic: Ensure all accompanying visuals (on website, social media, ads) align with the natural, clean, and caring tone of the copy. Images of real ingredients, calm environments, and supportive interactions can enhance the message.

Social Perception

Trusted Alternative, High-Quality and Natural, Founder-Driven and Authentic, Solution-Oriented, Focused Niche

Copy Examples

• •Headline: Real Food, Real Comfort: Gentle Nutrition, Made with Love. Body: "At Simplee, we understand the journey of tube feeding. Born from our own family's experience, our organic, plant-based formulas are crafted with 100% natural ingredients to nourish and support well-being, without the artificial additives. Because everyone deserves food that truly cares."
• •Social Media Post: "Tired of a long list of artificial ingredients? So were we. That's why Simplee uses only real, wholesome foods like pumpkin and carrots. Discover the difference nature can make. #RealFoodTubeFeed #SimpleeNourish #GentleNutrition"
• •Product Page Snippet: "Simplee with Vegetables: a complete, balanced nutrition made from carefully selected organic vegetables, rice syrup, and plant proteins. Free from gluten, soy, and dairy, it's designed for easier digestion and a happier tummy. Because real food is simply better."
• •Email to New Subscriber: "Welcome to the Simplee family! We're more than just a tube feeding brand; we're a community built on care and the belief in the power of real food. Explore our story, discover our gentle, organic blends, and find resources to support your journey."
• •Blog Post Title Idea: "From Our Family to Yours: The Story Behind Simplee & Why Real Food Matters in Tube Feeding." Opening: "When our daughter Amalia couldn't tolerate conventional tube feeds, we knew we had to find a better way. This is our journey to creating Simplee – and our commitment to providing truly nourishing, natural options for your loved ones."