Brand Tone

Encouraging and Supportive, Clear and Simple, Friendly and Approachable, Passionate and Committed, Professional and Experienced

Brand Values

• •Accessibility
• •Engagement
• •Effectiveness
• •Support and Guidance
• •Global Connection
• •Quality

Best Practices

• •Always Prioritize Clarity: Use simple sentence structures and vocabulary appropriate for English learners. Avoid jargon or overly complex language.
• •Maintain an Encouraging and Positive Voice: Frame learning as an achievable and enjoyable process. Celebrate small wins and focus on the benefits of learning English.
• •Be Authentic and Relatable: Share the passion behind the brand. Tristan's personal involvement and teaching experience are assets that can be woven into the narrative.
• •Use a Friendly and Conversational Style: Address the audience directly (using "you"). Incorporate questions and a welcoming tone, much like a helpful teacher would. Emojis can be used appropriately to enhance this, especially on social media.
• •Ensure Consistency Across All Platforms: Whether it's the website, an email, a social media post, or a podcast introduction, the core tone and values should be recognizable, reinforcing brand identity and trust.

Social Perception

Helpful and Effective, Trustworthy Resource, Engaging Teacher, Learner-Focused

Copy Examples

• •Headline for a new e-book: "Unlock a New World of Stories: Read and Listen Your Way to Fluent English with Our Latest Simple English Book!"
• •Social media post for a podcast episode: "Ready to boost your English listening? 🎧 Our new podcast episode dives into [Topic] with clear, simple English that makes learning a joy! Click the link in bio and start your adventure today! #SimpleEnglishListening #LearnEnglishFun"
• •Email subject line for a course promotion: "Speak English Confidently! Join Tristan's Interactive Lessons & See Real Progress."
• •Website call-to-action button: "Start Learning Now!" or "Explore Our Simple English Resources"
• •About Us snippet: "At Simple English Books, we believe learning English should be an exciting journey, not a chore. Founded by experienced teacher Tristan, we're passionate about creating fun, effective resources that help you understand and speak English with confidence. Let's learn and discover the world together! ❤️"