Brand Tone

Empowering and Inclusive, Trendy and Youthful, Approachable and Friendly, Chic and Elegant, Confident and Reassuring

Brand Values

• •Self-Expression and Individuality: "You are the ultimate architect of your identity." "We are not just a brand; we are a movement towards unfettered self-expression."
• •Empowerment: "We stand for the empowerment of every individual to explore and love themselves from myriad perspectives, unmarred by judgment."
• •Accessibility of Luxury: "By offering high-end jewelry made from durable materials at fair prices, we bring the luxury lifestyle within reach."
• •Quality and Durability: Offering 14k/18k gold-filled or sterling silver chains for permanent jewelry and a 6-month warranty on the weld.
• •Inclusivity: Making luxury lifestyle within reach is a testament to their commitment to inclusivity.
• •Meaningful Connection: Permanent jewelry is positioned as a "meaningful bonding experience."

Best Practices

• •Embrace Empowerment: Consistently use language that inspires confidence and self-expression. Frame jewelry not just as an adornment, but as a tool for showcasing individuality and personal stories (e.g., "Wear Your Story," "Architect of Your Identity").
• •Stay Approachable & Inclusive: While highlighting "luxury," ensure the language remains welcoming and avoids overly exclusive or technical jargon. Emphasize fair pricing and the idea that chic style is attainable for everyone.
• •Keep it Trendy & Engaging (especially on social media): Utilize youthful, energetic language, relevant emojis, and popular hashtags like those seen on their TikTok. Ask questions to encourage interaction and foster a sense of community.
• •Highlight the Experience: For offerings like permanent jewelry, focus on the process, the bonding aspect, and the "pain-free" and fun nature of the experience, not just the end product.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetic (e.g., minimalist, chic, elegant). Use consistent terminology for products and services across all platforms, from website to social media to in-store signage.

Social Perception

Trendy and Desirable, Focus on Experience, Accessible Luxury, Good Quality for Price, Empowering and Celebratory, Community-Oriented

Copy Examples

• •Headline: ✨ Define Your Sparkle. Weld Your Story. ✨ Body: Ready for a piece that’s uniquely YOU? Our permanent jewelry is more than just an accessory – it’s a statement of your individuality. Custom-fitted, zapped in an instant, and designed to shine with you every day. Come find us and let's create your forever piece! #SimpleChic #PermanentJewelry #WearYourStory #SelfExpression
• •Headline: Luxury You Live In. Prices You’ll Love. Body: Who says chic can't be everyday? At Simple Chic, we bring you stunning demi-fine and fine jewelry crafted from durable, beautiful materials. Elevate your look, express your essence, and break those barriers without breaking the bank. Discover your new favorite at simplechic.ca or visit our stores! #SimpleChicJewelry #AccessibleLuxury #EverydayElegance
• •Headline: Get Zapped! ⚡ Your BFF Bonding Experience Awaits. Body: Looking for a unique way to celebrate your connection? Grab your bestie, sibling, or partner and get matching permanent bracelets! It's fun, painless, and a beautiful reminder of your special bond. Book your spot via the link in our bio! @simplechicstudio #SimpleChic #MemoryMaking #PermanentBracelet #JewelryExperience #YYC #YEG #YYZ
• •Headline: Unchain Your Style. Embrace Your Unapologetic You. Body: Simple Chic is more than jewelry; it's a movement. We believe you're the architect of your identity. Our pieces are here to help you express it, boldly and beautifully. Explore our collections and let your true self shine. #BeUnapologetic #SimpleChicStyle #Empowerment #FashionJewelry
• •Headline: From Dainty Chains to Bold Statements – What’s Your Chic? Body: Whether you love a delicate whisper of gold or a charm that tells your story, Simple Chic has something for every facet of you. Explore our wide range of necklaces, rings, and our famous permanent jewelry. Find your signature style today! #SimpleChicFinds #MinimalistJewelry #StatementPieces #CharmBarFun