Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Supportive, Playful and Fun, Simple and Clear

Brand Values

• •Simplicity/Accessibility: Making baking easy and achievable for everyone, regardless of skill level. This is a core message.
• •Quality: Providing high-quality, pre-measured ingredients for the best baking results.
• •Joy and Fun: Positioning baking as an enjoyable, creative, and rewarding activity for individuals and families.
• •Connection and Community: Encouraging sharing, whether it's sharing the baking experience or the delicious results, and fostering a community of bakers.
• •Convenience: Offering a hassle-free baking solution that saves time and effort.
• •Creativity: Allowing customers to add their own personal touches while providing a solid, easy-to-follow base.

Best Practices

• •Embrace Encouragement: Always use positive and encouraging language. Frame baking as an achievable and enjoyable activity, regardless of skill level. Avoid condescending or overly technical terms.
• •Keep it Clear and Concise: Reflect the "simple" in Simple Bake. Use straightforward language, short sentences where appropriate, and clear calls to action. Make instructions and product descriptions easy to digest.
• •Inject Personality and Warmth: Use a friendly, conversational tone. Don't be afraid to use appropriate emojis on social media, ask questions, and share the brand's passion for baking. Let the human element shine through.
• •Focus on the "Why" (The Joy and Connection): Highlight the emotional benefits of baking – the joy of creating, the fun of the process, the delight of sharing. Connect the products to experiences and feelings.
• •Show, Don't Just Tell (with a friendly voice): Accompany visuals with captions that enhance the story. When showcasing customer bakes, celebrate their success enthusiastically. Use language that evokes the senses – the smell, taste, and texture of the baked goods.

Social Perception

Positive, Reliable, Engaging, Family-Friendly, Good Value

Copy Examples

• •Instagram Post (Image of a freshly baked cake from a kit): Weekend smiles are made of this! ✨ Whip up some joy with our [Kit Name] kit – it’s deliciously simple and oh-so-rewarding. What are you baking today? Share your creations! #SimpleBake #EasyBaking #WeekendTreats #BakingFun #CakeLove
• •Facebook Ad (Carousel showing different kits): Tired of complicated recipes and leftover ingredients? 🤔 Simple Bake delivers perfectly portioned, top-quality ingredients and easy-to-follow instructions right to your door! From gooey cookies to fluffy cakes, your next baking adventure is just a kit away. Tap to explore our range and bake someone happy (or just yourself – we won’t tell!). 😉 #SimpleBakeKits #BakeFromScratch #HassleFreeBaking #QualityIngredients #BakingJoy
• •Website Homepage Headline: Unlock the Joy of Baking. Deliciously Simple. Perfectly Portioned. Unforgettably Fun. Welcome to Simple Bake!
• •Email Subject Line (for a new kit launch): Psst... Your Next Favourite Bake Just Arrived! 🎉 Meet the new [Kit Name]! Email Body Snippet: Get ready to fill your kitchen with the aroma of pure happiness! Our brand new [Kit Name] kit has everything you need to bake up a storm with zero fuss. Perfect for cosy afternoons or sharing with loved ones. Let's get baking!
• •TikTok Video Caption (fast-paced video of making cookies with a kit): From box to YUM in under 30 mins! 🤯🍪 Our [Cookie Kit Name] is your shortcut to cookie perfection. #SimpleBake #CookieTime #BakingHacks #EasyRecipes #TikTokMadeMeBakeIt #Satisfying