Brand Tone

Simple & Minimalist, Honest & Transparent, Conscious & Responsible, Caring & Gentle, Informative & Helpful, Authentic & Personal, Calm & Aspirational

Brand Values

• •Sustainability
• •Natural Ingredients
• •Effectiveness
• •Simplicity
• •Honesty & Transparency
• •Danish Production & Quality
• •Customer Well-being
• •Education & Awareness

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid jargon or overly complex sentences. The message should be easy to understand, reflecting the brand name.
• •Lead with Honesty: Be transparent about ingredients, sourcing, and production. If a product is handmade or locally produced, highlight it. Authenticity builds trust.
• •Focus on Gentle Effectiveness: Balance the message of being natural and kind with the assurance that the products are effective. Use words like "nourishing," "gentle," "effective," "pure."
• •Weave in Sustainability Naturally: Don't just state you're sustainable; show it. Talk about plastic-free packaging, reduced water usage in solid bars, or the benefits of natural ingredients for the environment. Let it be an inherent part of the product story, not just an add-on.
• •Maintain a Calm, Positive, and Slightly Aspirational Voice: The tone should feel reassuring and inspiring. Use imagery and words that evoke a sense of well-being, calm, and the positive impact of making conscious choices. Connect with the customer's desire for a simpler, healthier, and more mindful lifestyle.

Social Perception

Highly Trusted, Eco-Conscious Choice, Effective Problem Solver, Aesthetic Appeal, Authentic & Founder-Led, Innovative

Copy Examples

• •Headline: Simplify Your Routine. Nourish Your World. Body: Discover hair and home care that’s kind to you and the planet. Our Danish-made essentials use only natural, effective ingredients, wrapped in thoughtful, plastic-free packaging. Because a cleaner world starts with simple choices. Call to Action: Explore Simpelt
• •Headline: Gentle Care, Powerful Clean. Body: Experience the Simpelt difference. Our shampoo bars, crafted with care in Denmark, offer a rich lather and lasting results, all while being Allergy Certified and free from harsh chemicals. Happy hair, healthy planet. Call to Action: Find Your Perfect Bar
• •Headline: More Nature, Less Plastic. Body: At Simpelt, we believe in transparency and the power of nature. From our carefully selected ingredients to our eco-conscious packaging, every choice is made with your well-being and our planet in mind. Join us in making a simple switch. Call to Action: Learn Our Story
• •Headline: For a Home That Breathes Easy. Body: Create a healthier, more sustainable home with Simpelt’s natural cleaning and personal care. Effective formulas, gentle ingredients, and a commitment to a plastic-free future. It’s that simple. Call to Action: Shop Sustainable Home
• •Headline: The Future of Clean is Simple. Body: Tired of cluttered bathrooms and chemical concerns? Simpelt offers a refreshingly honest approach to personal and home care. Danish design, natural efficacy, and a clear conscience in every bar and bottle. Call to Action: Embrace Simplicity