Brand Tone

personal, empowering, and aspirational

Brand Values

• •Creativity and Artistry
• •Individuality and Self-Expression
• •Community
• •Passion and Authenticity

Best Practices

• •Maintain the Founder's Voice: All copy should sound like it's coming directly from Simor. Use "I" and "my" to maintain the personal connection that is the brand's biggest strength.
• •Lead with the "Why": Every piece of copy should connect back to the brand's values. Don't just sell a necklace; sell "a piece designed to celebrate your strength." Don't just sell lashes; sell "a tool for confidence."
• •Incorporate Community Language: Regularly acknowledge the community in your copy. Use phrases like "You asked, and I listened," "Thanks to your amazing support," or "Created for my incredible community" to reinforce the bond.
• •Tell the Story Behind the Product: For each new item, share a snippet of the creation process or the inspiration behind it. This adds value beyond the physical product and reinforces the brand's authenticity.
• •Be Consistent Across Platforms: While the format may change (e.g., a short TikTok vs. a longer email), the core tone personal, empowering, and authentic must remain consistent everywhere to build and maintain trust.

Social Perception

The perception of SIMOR SHOP is largely positive and supportive, driven by influencer-led trust. It's seen as a niche, community-focused brand run by a beloved creator.

Copy Examples

• •It’s more than just jewelry; it’s a story. ✨ I designed the 'Amor' necklace during a late-night creative session, thinking about all the ways we show love to ourselves and others. Each piece is made to be a reminder of your own strength and elegance. Wear it and shine. #SimorShop #HandmadeWithHeart #SelfExpression
• •Your Story, Your Style. Creator-designed jewelry and beauty essentials to help you feel like your most confident self.
• •A little magic, just for you ✨ A personal note from Simor + a first look at our new collection!
• •You guys know I'm obsessed with the perfect lash. It has to be light, fluffy, and make you feel instantly confident. That's why I curated the 'Diva' lash. It’s for those days you want to own the room. Thank you for helping me bring this dream to life! ❤️ #SimorShop #LashGoals #CreatorMade
• •From my creative journey to your jewelry box. Hi, I'm Simor, and I started SIMOR SHOP to share my passion for design and beauty with my amazing community. Discover unique, heartfelt pieces made to inspire confidence. Shop now and support a creator-led dream. [Shop Now]