Brand Tone

Authentic, conscientious, and creative.

Brand Values

• •Handmade Quality & Craftsmanship
• •Sustainability & Regional Sourcing
• •Customer-Centricity & Customization
• •Uniqueness & Individuality

Best Practices

• •Lead with "Handmade" and "German-Made": Always emphasize the human element. Use words like "handcrafted," "handmade," "made with care," and "made in Germany" to constantly reinforce the brand's core value of craftsmanship and quality.
• •Weave Sustainability into Every Story: Don't just list "eco-friendly" as a feature. Connect it to the narrative. Talk about the "regional wool felt" or the "innovative plant felt." Mentioning the "Planet Tree" partnership in "About Us" pages or occasional social posts can strengthen this pillar.
• •Use "You" and "Your" to Empower the Customer: Since customization is key, the copy should be collaborative. Use phrases like "Design your own," "Your unique combination," and "You decide" to put the customer in the role of the creator. This makes the experience personal and engaging.
• •Adopt a Warm and Passionate Voice: Write as if you are one of the makers. Use enthusiastic and genuine language. Instead of "high-quality products," try "products we love to make." This reflects the authentic, passionate perception customers already have of the brand.
• •Contrast with the Mass-Market: Subtly position the brand as the thoughtful alternative. Use phrases like "a unique alternative to conventional cases" or "move beyond plastic" to highlight the brand's unique selling proposition without being overly aggressive. This appeals to consumers actively seeking something different and more meaningful.

Social Perception

High-Quality & Beautiful Products, Excellent & Personable Service, Reliable & Fast, Eco-Conscious Choice

Copy Examples

• •Your phone's new favorite sweater. Meet our new Forest Green felt. Sustainably sourced, handcrafted in Germany, and designed by you. Protect your tech from the cold, and the ordinary. Create your one-of-a-kind case today. #Handmade #SustainableTech #SimonPike
• •Ditch Plastic. Embrace Felt. Your phone goes everywhere with you. So should your values. Our cases are handcrafted from regional wool and plant-based felt for a unique, durable, and climate-friendly alternative. Good for your phone, better for the planet.
• •Beautifully Made. Uniquely Yours. Don't settle for off-the-shelf. With our configurator, you choose the material, the color, and the final touch. We'll handle the handcrafted quality. Start creating the perfect home for your device.
• •More than a case. It's a statement. Introducing our new line of handcrafted tablet sleeves. Same regional materials, same dedicated craftsmanship, now for your bigger screens. Because every device deserves to be protected with style and conscience.
• •Urban Style, Natural Protection. The "New York" sleeve combines effortless side-access with the secure feel of our wide Velcro clasp. Crafted from premium German wool felt, it keeps your device safe from scratches and bumps while making a subtle, stylish statement. The perfect fit for the modern professional with a green heart.