Brand Tone

Friendly and Approachable, Practical and Informative, Sales-Oriented and Promotional, Aspirational, Helpful

Brand Values

• •Accessibility/Affordability
• •Variety and Choice
• •Quality
• •Convenience
• •Customer Focus

Best Practices

• •Tailor language and references to resonate with Lithuanian customers looking for value, variety, and convenience in furniture shopping.
• •Ensure all copy, from product descriptions to social media posts, is easy to understand and provides useful information that helps customers in their buying journey.
• •While highlighting sales and good prices is key, also inspire customers by showcasing how the furniture can improve their homes and lives, especially on visual platforms like Instagram.
• •Maintain a Friendly and Accessible Voice: Use welcoming language, engage positively in comments, and make the brand feel approachable. Use emojis where appropriate on social media to enhance friendliness.
• •Be Consistent Across All Channels: Whether it's the website, Facebook, Instagram, or email, the core messages of variety, affordability, quality, and convenience should be communicated with a consistent, friendly, and helpful tone. Develop a simple style guide if needed.

Social Perception

A legitimate online furniture retailer in Lithuania. Active and responsive social media engagement fosters a positive perception among their followers as being helpful and accessible. The emphasis on a large selection and good prices positions them as a go-to option for a wide range of furniture needs.

Copy Examples

• •🏡 Dream big, spend smart! ✨ Get 20% off all living room sofas this week at Baldų žemė. Create the cozy space you've always wanted without breaking the bank. Shop now! 👉 [Link to website] #Baldai #Namai #Nuolaida
• •Sunrise coffees and sunset stories start here. ☀️🌙 Find the perfect bedroom set to make every moment at home special. Explore our collection of over 20,000 pieces! ❤️ Link in bio. #BaldųŽemė #Miegamasis #SvajoniųNamai #Interjeras
• •Your Home, Your Style, Your Budget. 🛋️ Discover 20,000+ quality furniture pieces at great prices. Fast delivery across Lithuania! Start creating your dream home today.
• •Hello [Customer Name], just landed at Baldų žemė! 🚚 Explore our newest collection of stylish and affordable [Furniture Category, e.g., dining tables]. Perfect for upgrading your home with ease. See what's new: [Link]
• •Meet your new favorite armchair! 😍 Ultra-comfy, super stylish, and at a price you'll love. Perfect for lazy afternoons. Tap to shop or visit balduzeme.lt! #FurnitureLove #CozyHome #BalduZeme