Brand Tone

Aspirational, passionate, authentic, confident, exclusive, and embracing of 'perfectly imperfect' craftsmanship.

Brand Values

• •Customization and Individuality
• •Quality Craftsmanship
• •Innovation
• •Community
• •Transformation

Best Practices

• •Lead with Passion, Not Just Product
• •Embrace "Perfectly Imperfect"
• •Use User-Generated Content as Social Proof
• •Keep it Bold and Confident
• •Highlight Transformation and Ease

Social Perception

Perceived as a creator of unique, high-quality, and stylish motorcycle accessories, a go-to for aesthetic changes without permanent modification. Seen as reliable and customer-satisfaction oriented, even correcting issues. Elevated perception as functional art due to features like Miami Art Basel.

Copy Examples

• •Headline: Your Bike. Your Rules. Body: Don't just ride. Make a statement. Our handmade tank covers let you change your bike's look in seconds. No commitments, just pure, unadulterated style. Define your ride.
• •Headline: The Original Stays Perfect. The Look is All You. Body: Why mess with perfection? Protect your original paint while giving your bike a look that’s 100% you. Hand-crafted, custom-designed, and built to turn heads. It’s the smartest way to customize.
• •Headline: From Stock to Stunner in 60 Seconds. Body: You don’t need a new bike. You need a new skin. SimonKustom tank covers are the ultimate upgrade for the rider who demands a look as bold as their spirit. Find your design or create your own.
• •Headline: Art for the Road. Body: Each SimonKustom tank cover is a piece of handcrafted art, built with passion in our workshop. It’s more than a cover; it’s the soul of your bike, brought to life. Ride a masterpiece.
• •Headline: Join the Kustom Revolution. Body: Thousands of riders in over 70 countries have discovered the secret to limitless style. Stop dreaming about a custom bike and start riding one. Every single day.