Brand Tone

Passionate, Enthusiastic, Creative, Customization-focused, Direct, Informative, Confident, Innovative, Approachable, and Community-Oriented

Brand Values

• •Customization & Individuality
• •Quality & Craftsmanship
• •Innovation
• •Protection
• •Customer Expression

Best Practices

• •Embrace the Rider's Passion: Use language that resonates with motorcycle enthusiasts – words like "ride," "freedom," "custom," "style," "unleash," "transform."
• •Highlight Customization and Uniqueness: Consistently emphasize the ability to personalize and stand out. Use phrases like "your design," "one-of-a-kind," "express yourself," "unique style."
• •Balance Craftsmanship with Innovation: Talk about the "handmade" quality and "meticulous detail" while also stressing the "innovative" nature of the product and its ease of use ("in seconds," "easy on/off").
• •Be Transparent and Authentic: Acknowledge the handmade nature (and its potential for "minor imperfections" as a "charm") directly, as they do on their site. This builds trust and manages expectations.
• •Maintain an Energetic and Confident Voice: Use active language, be bold in claims about transformation and style, and convey enthusiasm for the product and the motorcycle culture. Show, don't just tell, the excitement of customization.

Social Perception

Innovative Product, Aesthetic Appeal, Mixed Quality Control/Expectations, Handmade Charm vs. Imperfections, Customer Service & Delivery

Copy Examples

• •Headline: Your Ride, Reimagined. In Seconds. Body: Don't just own a bike. Own *your* bike. SimonKustom tank covers let you instantly transform your motorcycle's look, protecting your original paint while showcasing your unique style. Handcrafted with passion, designed by you (or us!). What will your bike say today?
• •Headline: Unleash Your Inner Kustom. Body: Tired of the same old tank? We get it. SimonKustom empowers you to break free. From wild graphics to subtle class, our handmade fiberglass tank covers are your canvas. Easy on, easy off, and built to turn heads. Dare to be different.
• •Headline: Beyond the Ride: It's an Expression. Body: Your motorcycle is more than metal; it's a statement. Our innovative tank covers offer endless possibilities to express yourself without commitment. Premium materials, a protective velvet lining, and the freedom to change your style as often as you change your mind. Ride loud.
• •Headline: Handcrafted Attitude. Bolt-On Personality. Body: At SimonKustom, we believe every bike has a soul waiting to be revealed. Our custom tank covers are meticulously crafted to give your ride an instant injection of attitude. Protect your investment, showcase your vision, and make every mile unmistakably yours.
• •Headline: Stop Dreaming It. Start Riding It. Body: That killer custom look you've always wanted? It's closer than you think. SimonKustom tank covers make radical transformations simple. Send us your design or choose from our collection – your dream bike is just a cover away. Effortless style, maximum impact.