Brand Tone

Provocative & Edgy, Empowering & Expressive, Authentic & Direct, Bold & Energetic, Humorous (with a dark edge)

Brand Values

• •Authenticity/Self-Expression
• •Empowerment
• •Critical Thinking/Social Commentary
• •Individuality/Non-Conformity
• •Resilience
• •Visibility

Best Practices

• •Embrace the Edge: Don't shy away from provocative language and dark humor where appropriate. The brand is about challenging norms, not pleasing everyone.
• •Lead with Empowerment: Frame messages around themes of self-expression, individuality, and breaking free from constraints. Connect with the audience's desire for authenticity.
• •Be Direct and Unapologetic: Mirror the artist's straightforward communication style. Avoid overly corporate or bland language.
• •Tell the Story (Subtly or Directly): Weave in the artist's personal journey and philosophy to add depth and authenticity to the brand message.
• •Focus on Impact, Not Just Aesthetics: Highlight how the art makes people feel, the conversations it starts, and the statements it makes, beyond just its visual appeal.

Social Perception

Simon Helm is perceived as a cool and awesome artist whose work is impossible not to love. His art is seen as stylish, edgy, and making a statement, conversation starters, thought-provoking, and sources of daily smiles and creative inspiration.

Copy Examples

• •Headline: Tired of the Same Old? So Are We. Body: Our art doesn't just hang on your wall; it screams. It’s a daily dose of rebellion against the beige, a vibrant F*** You to the mundane. Ready to make a statement? #SimonHelmArtist #ProvocativeArt #BeBold
• •Headline: Your Walls Are Talking. What Are They Saying? Body: Don't let your space whisper. Make it roar with art that challenges, empowers, and sparks conversation. Simon Helm's pieces are more than art; they're an attitude. #ConversationStarter #EmpoweringArt #DarkHumourArt
• •Headline: They Told You To Fit In. We Say Stand Out. Body: Inspired by a journey of reclaiming identity, Simon Helm’s art is for those who dare to be different. It’s a middle finger to conformity and a high-five to your true self. Find the piece that speaks your truth. #Individuality #AuthenticArt #BreakFree
• •Headline: Beyond Pretty Pictures. This is Art with Guts. Body: We’re serving up bold visuals and even bolder messages. Dive into a world where pop culture gets a twisted take, and social commentary comes with a side of dark humor. Think your collection can handle it? #ConceptualArt #EdgyDesign #SimonHelm
• •Headline: Fuel Your Creative Fire. Hang Some Dissent. Body: Each piece is a reminder to question, to provoke, and to live life on your own terms. Add some edgy inspiration to your everyday. It's not just art, it's a mindset. #ArtThatEmpowers #CulturalCritique #OwnYourNarrative