Brand Tone

Professional & Expert, Elegant & Sophisticated, Caring & Personalized, Trustworthy & Efficacious, Respectful (of skin & environment)

Brand Values

• •Expertise & Scientific Innovation
• •Efficacy & Results
• •Personalization
• •Heritage & Tradition
• •Quality & Premiumness
• •Sensorial Experience
• •Eco-responsibility & Safety

Best Practices

• •Prioritize Expertise and Efficacy: Always ground claims in scientific backing, the quality of ingredients, and the proven results of the products and treatments. Use precise language when describing benefits.
• •Embrace Elegant and Sophisticated Language: Reflect the brand's French heritage and premium positioning. Avoid overly casual slang or colloquialisms. Maintain a polished and refined voice.
• •Highlight Personalization and Care: Emphasize the bespoke nature of the Simone Mahler experience, from professional diagnosis to tailored product recommendations. Show genuine understanding and concern for individual skin needs.
• •Maintain a Confident and Trustworthy Voice: Communicate with authority, backed by the brand's long history and scientific approach. Be clear, direct, and transparent about product benefits and methodologies.
• •Infuse Sensorial Language (Subtly): While focusing on efficacy, don't forget the luxurious experience. Briefly allude to pleasant textures or the feeling of well-being the products provide, aligning with the brand's value of sensoriality.

Social Perception

High-Quality & Effective, Trusted Professional Brand, Scientific & Advanced, Luxurious & Pampering, Classic with a Modern Touch

Copy Examples

• •Headline: Experience the Synergy of Science and Sensoriality. Body: Since 1946, Simone Mahler has pioneered personalized dermo-cosmetics. Our expert formulas, born from French savoir-faire, deliver targeted results for your unique skin. Discover the heart of skin health. Call to Action: Book your personalized skin diagnosis today.
• •Headline: Your Skin, Uniquely Understood. Expertly Cared For. Body: At Simone Mahler, we believe in a bespoke approach to beauty. Our 4-step methodology and advanced ingredient technology ensure your skin receives the precise care it deserves for visible, lasting radiance. Call to Action: Explore our targeted treatment collections.
• •Headline: The Art of French Skincare, Perfected by Science. Body: Indulge in highly concentrated, effective formulations crafted in France. Simone Mahler blends nearly 80 years of dermatological expertise with innovative active ingredients to reveal your skin's true potential. Call to Action: Discover our iconic [Product Name].
• •Headline: More Than Beauty. It's Skin Health, Redefined. Body: We go beyond surface-level solutions. Simone Mahler's commitment to efficacy and safety means every product works in harmony with your skin, supported by rigorous scientific research and a passion for results. Call to Action: Learn about our commitment to your skin.
• •Headline: Elevate Your Ritual. Embrace Timeless Efficacy. Body: From meticulous diagnosis to luxurious home care, Simone Mahler offers a complete journey to healthy, beautiful skin. Experience the professional difference and the touch of French elegance. Call to Action: Find a Simone Mahler Maison de Beauté near you.