Brand Tone

Warm and Welcoming, Personal and Heartfelt, Passionate, Community-Oriented, Joyful and Celebratory

Brand Values

• •Love and Legacy
• •Quality and Excellence
• •Customer Experience
• •Inclusivity and Acceptance
• •Hard Work and Perseverance
• •Joy and Relief
• •Community Support

Best Practices

• •Embrace Storytelling: Consistently weave in the heartwarming origin story of Simmi and the family legacy. This personal touch differentiates the brand and resonates emotionally.
• •Use Warm and Inclusive Language: Employ inviting and friendly words. Phrases like "welcome," "family," "community," "share," and "joy" reinforce the brand's welcoming and inclusive values.
• •Highlight Quality and Passion: Regularly mention the commitment to high-quality ingredients and the passion that drives the baking process. This reinforces the value proposition of premium, handcrafted goods.
• •Focus on the "Why": Connect the products to the deeper purpose of bringing joy, comfort, and a sense of being seen and cared for, as Simmi intended.
• •Maintain Authenticity: Whether it's acknowledging the hard work behind the business or sharing personal connections to holidays and community events, an authentic voice builds trust and strengthens the brand's personal feel.

Social Perception

High-Quality Products, Loved Local Business, Personal Touch, Generous and Community-Minded, Positive Customer Service

Copy Examples

• •Headline: Share the Love, One Gourmet Cookie at a Time. Body: Inspired by Simmi's belief that baking is love made visible, our oversized cookies are crafted with the finest ingredients and a sprinkle of joy. Taste the tradition. #SimmisBakehouse #BakingLoveVisible
• •Headline: From Our Home to Yours: A Bite of Happiness. Body: At Simmi's Bakehouse, every cookie is a piece of our heart. We're continuing a legacy of warmth and welcome, baked into every delicious, handcrafted treat. Order your moment of joy today! #WelcomeHome #GourmetCookies
• •Headline: More Than Just a Cookie: It's a Simmi's Experience. Body: We pour passion and perseverance into every batch, using only the freshest ingredients to create cookies that are both delicious and beautiful. Join our family and taste the difference dedication makes. #CookiePerfection #SupportSmall
• •Headline: Celebrating Life's Sweetest Moments with Simmi's. Body: Whether it's a big win or a quiet moment of comfort, Simmi's Bakehouse is here to make it sweeter. Our gourmet cookies are perfect for sharing, gifting, or simply treating yourself. Because every day deserves a little celebration. #SweetCelebrations #ParklandBakery
• •Headline: The Secret Ingredient? A Whole Lot of Heart. Body: Following in Simmi's footsteps, we bake with love, aiming to bring light and joy with every cookie. Made with premium Ghirardelli's chocolate and handcrafted care, discover your new favorite treat with us. #HandcraftedGoodness #SimmisStory