Brand Tone

Aspirational, Confident, and Chic

Brand Values

• •Cultural Heritage
• •Craftsmanship & Quality
• •Modern Innovation
• •Individuality & Self-Expression
• •Curiosity

Best Practices

• •Lead with Confidence: Use declarative and assured language. Phrases like "Discover," "Experience," and "Designed for" project more confidence than "We think you'll like" or "Check out."
• •Emphasize the 'Why': Always connect the product back to the brand's core values. It’s not just a skirt; it’s a piece of "reimagined tradition" or a testament to "modern craftsmanship."
• •Keep it Elegant and Clean: Avoid jargon, overly complex sentences, or excessive use of emojis. The copy should be as clean and well-constructed as the garments themselves.
• •Balance Aspiration with Inclusivity: While the brand is luxury, the tone should feel welcoming. Use language that invites the customer into the brand's world, making them feel part of an exclusive, yet accessible, community.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy perfectly matches the high-quality, chic aesthetic of the photos and videos across all platforms. This synergy is crucial for building a strong, recognizable brand identity.

Social Perception

Due to the brand's recent launch in 2024, there is currently no significant public social perception. The brand's image is entirely shaped and controlled by its own channels. The audience is still in the process of being built, and as such, there are no independent customer reviews, forum discussions, or media coverage to analyze for a broader public opinion. The perception is therefore neutral and limited to the small, emerging following on its social media.

Copy Examples

• •Effortless elegance, designed to move with you. The VANYA Lehenga Skirt isn't just an outfit; it's a statement. Made for moments you'll never forget. #SimmiKishore #LuxuryFashion #MadeToOrder
• •Tradition, Reimagined. Discover our SS2025 collection, where timeless South Asian artistry meets modern, global design. Fun. Elegant. Effortless. That's the Simmi Kishore promise.
• •Be the first. As a valued member of our community, we're giving you exclusive access to the new Rosabelle Set before anyone else. Experience the art of made-to-order fashion, crafted just for you.
• •Tired of the ordinary? So were we. Simmi Kishore offers luxury, made-to-order South Asian-inspired fashion from the heart of Toronto. Customize your silhouette and wear a piece that's uniquely yours. Shop the collection.
• •Your summer vibe, bottled in a print. Our customizable tops and skirts are designed to offer a perfect blend of comfort and effortless elegance. Pin your favorite look now. #SouthAsianFashion #CustomClothing #ElegantStyle