Brand Tone

friendly, relatable, and empowering

Brand Values

• •Comfort and Style
• •Empowerment
• •Quality and Timelessness
• •Inclusivity
• •Simplicity

Best Practices

• •Emphasize the "By Women, For Women" Story: Consistently weave the brand's origin story into the copy to build an emotional connection with the audience. This narrative of three friends creating solutions for real women is a powerful differentiator.
• •Highlight Comfort and Versatility: Always lead with the dual benefits of comfort and style. Use descriptive words that evoke a sense of ease and adaptability, such as "soft," "flowy," "effortless," and "day-to-night."
• •Maintain a Friendly and Empowering Tone: Address the customer as a friend. Use inclusive and encouraging language that builds confidence and makes her feel understood.
• •Showcase Inclusivity: Regularly feature and mention the availability of plus sizes in marketing materials to reinforce the brand's commitment to serving all women.
• •Be Transparent and Authentic: Acknowledge customer feedback in a positive light. For instance, if addressing sizing, you could say, "Find your perfect fit! We recommend checking our detailed size chart to ensure you feel your best in our clothes." This builds trust and shows the brand is listening.

Social Perception

The general perception of Simlu is that of a reliable brand for comfortable and stylish basics. Customers appreciate the versatility of the clothing, with many noting that items can be dressed up or down. The brand is seen as a go-to for casual and everyday wear. The positive reviews often highlight the soft fabric and flattering designs. However, there is a recurring theme in some reviews regarding the fabric not meeting everyone's quality expectations and occasional issues with sizing, suggesting a need for a clearer sizing guide.

Copy Examples

• •Juggling a busy life? We get it. Our new tunic is designed for the supermom in you. Effortlessly stylish, incredibly comfortable, and ready for whatever your day throws at it. #MadeForWomenByWomen
• •Your Wardrobe's Best Friend. Discover timeless pieces that blend comfort and style, so you can always be the real you.
• •From morning coffee runs to evening cocktails, this flowy midi skirt has you covered. With a comfortable stretch waistband and, yes, pockets, it’s the effortlessly chic piece your closet has been waiting for.
• •Effortless Style is Just a Click Away. We believe you should never have to choose between looking good and feeling comfortable. Explore our new collection of timeless essentials, proudly made in the USA.
• •Confidence in Every Curve. Our collection is designed to celebrate you. Discover stylish, comfortable, and flattering pieces in a full range of sizes. Because every woman deserves to shine.