Brand Tone

Professional, supportive, and quality-focused, positioning itself as a reliable partner. The tone is encouraging, knowledgeable, authoritative, and approachable, while also being direct and clear, especially regarding business aspects.

Brand Values

• •Quality and Authenticity
• •Customer-Centric Service
• •Passion and Family
• •Professional Empowerment
• •Sustainability

Best Practices

• •Lead with Quality and Authority: Always emphasize product authenticity and the fact that you are an authorized distributor. Use phrases like "professional-grade," "guaranteed original," and "trusted by experts" to reinforce authority.
• •Embrace the "Partner" Mentality: Frame your communication as a partnership. Instead of just selling products, offer solutions. Use collaborative language like "we help you achieve," "your success is our goal," and "let's create together."
• •Maintain a Supportive and Encouraging Voice: Your copy should feel helpful and positive. Offer tips, celebrate the work of your customers (by sharing their creations), and ensure your tone is approachable, even when discussing technical products.
• •Highlight the Family Business Aspect: Subtly weave in the "passionate family business" narrative. This differentiates the brand from larger competitors. Phrases like "from our family to yours" or "we put our heart into our work" can reinforce this value without being overly sentimental.
• •Be Clear and Reliable in All Communications: Ensure that practical information—like shipping times, product specifications, and contact details—is always clear, accurate, and easy to find. This operational transparency builds trust and reinforces the brand's perception as a dependable supplier.

Social Perception

Viewed as an exceptionally positive, trustworthy, high-quality, and reliable supplier for nail professionals. Customers praise fast shipping, excellent service, and premium products, indicating a strong reputation. The 'family business' aspect fosters a sense of community and trust.

Copy Examples

• •Unlock endless creativity. Our new [Collection Name] has arrived, delivering the vibrant, one-coat coverage you need to make your nail art pop. As official importers of DNKa', we guarantee the authentic, professional-grade quality your clients deserve. Partner with us for a flawless finish, every time.
• •Stop searching for the perfect supplier. SimDi Beauty is your dedicated partner for all things nails. From durable builder gels to precision tools, we offer top-quality, authentic products with the fast shipping you need to keep your salon running smoothly. Join our family of passionate nail professionals today.
• •Elevate Your Salon. For a limited time, get 15% off our best-selling ULKA dust collectors. Experience the quiet, powerful, and reliable performance that top technicians trust. Quality products, unbeatable value. That's the SimDi Beauty promise.
• •Your passion is our passion. That's why we're constantly sourcing the most innovative products in the nail industry, like the new LUNA Top Coats. We believe in providing the tools you need to succeed. Thank you for being a part of the SimDi Beauty community—where professionalism and heart come together.
• •(Upbeat music) ✨Nail tech check!✨ Run, don't walk. 🏃‍♀️ Get the best pro nail supplies from SimDi Beauty. Authorized DNKa' distributor! ✅ Fast EU shipping. 🇪🇺 Link in bio to level up your nail game! #nailtech #nagelgroothandel #proquality #SimDiBeauty