Brand Tone

Luxurious & Sophisticated, Evocative & Experiential, Expert & Passionate, Community-Oriented & Supportive

Brand Values

• •Quality & Potency
• •Uniqueness & Exclusivity
• •Customer Success & Support
• •Sensory Experience & Memory
• •Transparency & Safety

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, key messaging pillars, preferred vocabulary (e.g., "artisan," "bespoke," "evocative" vs. "cheap," "basic"), and a "do not use" list. Share this with anyone creating content.
• •Use Evocative and Sensory Language: Focus on describing the experience and emotion a fragrance evokes, not just its individual notes. Use vivid adjectives and storytelling to paint a picture for the customer (e.g., "Imagine the crisp sea air mingled with blooming jasmine...").
• •Maintain an Expert Yet Accessible Tone: While showcasing expertise in fragrance (e.g., mentioning IFRA, scent notes, performance), ensure the language is still understandable and inspiring for makers of all levels. Avoid overly technical jargon where simpler terms suffice.
• •Emphasize Quality and Exclusivity: Consistently highlight the unique aspects of SimbiFragrance oils, such as their small-batch nature, destination inspirations, proprietary blends, and superior performance, justifying their premium positioning.
• •Foster Community and Share Success: When appropriate, incorporate user-generated content, testimonials, and language that speaks directly to the "maker" community, reinforcing the "by makers, for makers" ethos and showcasing how the fragrances elevate their creations.

Social Perception

A Go-To Source for Luxury/Niche Scents, High Quality & Reliable, Trustworthy & Customer-Focused, Innovative & Unique, Inspiring for Makers

Copy Examples

• •Headline: Elevate Your Creations. Discover the Essence of Luxury. Body: At SimbiFragrance, we meticulously craft artisan fragrance oils that capture the soul of the world's most exclusive destinations. Transform your candles, soaps, and perfumes into an unforgettable sensory journey. Because true luxury is an experience.
• •Headline: Inspired by Unforgettable Moments. Crafted for Makers. Body: Remember that breathtaking hotel lobby? That magical Parisian evening? Our fragrance oils are more than scents; they are bottled memories. Designed with exceptional potency and complexity, SimbiFragrance empowers you to create products that truly resonate.
• •Headline: The Secret Ingredient Your Customers Will Adore. Body: Unlock a new realm of sophistication with SimbiFragrance. Our small-batch, hand-poured oils deliver unparalleled depth and performance, ensuring your creations stand out. Explore our curated collections and find your next signature scent.
• •Headline: From Our Atelier to Your Workshop: The Art of Fine Fragrance. Body: As passionate makers ourselves, we understand the quest for perfection. SimbiFragrance offers expertly formulated, IFRA-compliant oils that inspire confidence and ignite creativity. Experience the difference that true artisan quality makes.
• •Headline: Beyond Scent. It's an Ambiance. It's SimbiFragrance. Body: Create atmospheres that enchant and captivate. Our unique fragrance oils, from serene spa aromas to vibrant resort-inspired blends, are designed for discerning makers who demand the extraordinary. Let SimbiFragrance be the signature of your exceptional brand.