Brand Tone

Innovative & Scientific, Reassuring & Trustworthy, Comfort-focused & Aspirational, Direct & Informative, Friendly & Engaging (on social media)

Brand Values

• •Innovation
• •Quality & Comfort
• •Customer Focus
• •Sustainability & Responsibility
• •Transparency

Best Practices

• •Develop a "Voice and Tone" Guide: Document the key characteristics of Simba's brand voice (e.g., innovative yet accessible, scientific but not overly jargonistic, reassuring, focused on well-being). Provide examples of "do's and don'ts."
• •Prioritize Key Value Messaging: Consistently weave in core brand values like innovation (mentioning specific technologies like Aerocoil®, Simbatex®), comfort, and sustainability (B Corp status) across all communications.
• •Use "Benefit-Driven" Language: Focus on how the product features (e.g., hybrid construction, cooling foam) translate into tangible benefits for the customer (e.g., better sleep quality, waking up refreshed, no more back pain).
• •Maintain Transparency and Honesty: While highlighting positives, be mindful of regulatory guidelines on claims (especially around discounts and "was" prices) to build long-term trust. Clearly state trial periods and guarantees.
• •Adapt Tone for Platform, Not Personality: While the core brand personality remains consistent, slightly adjust the tone for different platforms. For instance, social media can be more conversational and engaging, while product pages on the website can be more detailed and informative, but both should still reflect the core innovative and reassuring nature of Simba.

Social Perception

Largely viewed as a reputable and innovative mattress brand offering comfortable products. B Corp status adds a layer of positive perception regarding their ethical commitments.

Copy Examples

• •Headline: Unlock the Science of Deep Sleep. Body: Tired of restless nights? The Simba Hybrid® mattress combines patented Aerocoil® springs with responsive Simbatex® foam to cradle your body and keep you cool. Experience award-winning comfort, backed by over 350,000 five-star reviews. Your best sleep is engineered.
• •Social Media Post: Wake up winning every day! ☀️ Our Hybrid® technology is designed for optimal spinal alignment and pressure relief, so you feel refreshed and ache-free. Plus, as a certified B Corp, we're committed to a better planet. Sleep soundly, in every sense. #SimbaSleep #BetterSleep #BCorp
• •Email Subject: Your 200-Night Sleep Paradise Awaits. Body: Still dreaming of the perfect mattress? With Simba, you get 200 nights to fall in love. Our innovative design offers tailored support and superior temperature regulation. If it’s not your dream come true, returns are free and easy. Sleep confidently.
• •Short Ad Copy: Engineered for undisturbed sleep. The Simba Hybrid® minimizes motion transfer, so you (and your partner) can enjoy deeper, more restful nights. Discover the difference advanced sleep tech makes.
• •Website Banner: Sleep Perfected. Planet Protected. Experience the Simba difference with our B Corp certified mattresses, engineered for ultimate comfort and sustainability. Sleep better, live better.