Brand Tone

Elegant & Sophisticated, Trustworthy & Reputable, Traditional & Heritage-Focused, Approachable & Customer-Centric, Celebratory & Expressive

Brand Values

• •Legacy & Tradition
• •Trust & Purity
• •Craftsmanship & Quality
• •Customer Satisfaction & Service
• •Elegance & Beauty
• •Innovation

Best Practices

• •Emphasize Heritage and Trust: Always weave in the "Ranka Jewellers 1879" legacy when appropriate. Use words like "trust," "purity," "legacy," "heritage," and "since 1879" to reinforce credibility.
• •Use Elegant and Evocative Language: Employ descriptive adjectives that convey sophistication, beauty, and craftsmanship, such as "exquisite," "intricate," "timeless," "handcrafted," and "elegant."
• •Highlight Craftsmanship and Quality: Detail the use of 92.5% pure sterling silver and the skill of artisans. Mention "meticulous craftsmanship" and "artistry."
• •Connect with Indian Culture and Occasions: Tailor copy to resonate with Indian traditions, festivals, and gifting occasions (e.g., weddings, pooja ceremonies), showcasing the cultural relevance of silver.
• •Maintain a Warm and Respectful Customer Approach: While the brand is premium, the service tone should remain approachable and customer-focused, reflecting the "pleasant and homely approach" mentioned in testimonials. Ensure clarity in product information and policies (e.g., silver care, returns).

Social Perception

Positive Association with Ranka Jewellers, Appreciation for Design & Quality, Good Customer Service, Trusted for Gifting and Special Occasions, Value for Money

Copy Examples

• •Headline: Silvogue: Where Heritage Shines in Sterling Silver. Body: Since 1879, Ranka Jewellers has crafted legacies. Silvogue continues this tradition, offering exquisitely designed 92.5% pure silver jewellery and artefacts. Discover timeless elegance, handcrafted for you. Call to Action: Explore Our Collections.
• •Headline: The Art of Gifting, Perfected in Silver. Body: From cherished baby gifts to elegant corporate recognitions and divine pooja articles, find a gift that speaks volumes with Silvogue by Ranka. Each piece, a testament to purity and artistry. Call to Action: Find the Perfect Silver Gift.
• •Headline: Your Story, Etched in Silver. Body: At Silvogue, we believe jewellery is an expression of your unique style. Our artisans craft contemporary and traditional designs, ensuring every piece resonates with your individuality. Embrace the vogue of silver. Call to Action: Design Your Signature Piece.
• •Headline: More Than Jewellery, It's a Ranka Promise. Body: With Silvogue, you inherit the trust and quality of Ranka Jewellers. Our commitment: 92.5% pure silver, handcrafted excellence, and a legacy of delighting patrons for generations. Call to Action: Experience the Silvogue Difference.
• •Headline: Timeless Traditions, Modern Allure. Body: Silvogue by Ranka bridges generations. Discover silver jewellery that blends classical Indian artistry with a fashionable edge, making every moment a celebration of sophisticated taste. Call to Action: Shop Now & Adorn Your Traditions.