Brand Tone

Personal, Warm, Trustworthy, Appreciative, Passionate

Brand Values

• •Quality Craftsmanship
• •Personalization & Meaning
• •Customer Satisfaction
• •Family & Team
• •Ethical Practice (implied)
• •Accessibility

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (Personal, Warm, Trustworthy, Appreciative, Passionate) with specific examples of words to use and avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "You" and Storytelling: Address the customer directly ("your story," "just for you"). Frame product benefits around creating memories, celebrating connections, and personal meaning, rather than just product features.
• •Emphasize Craftsmanship and Care: Consistently use terms like "handcrafted," "artisans," "meticulously made," "attention to detail," and "quality" to reinforce the value of the products and the care that goes into them.
• •Maintain Transparency and Honesty: In customer service communications and product information, be clear, helpful, and address concerns openly. This builds on the "trustworthy" aspect of the brand.
• •Infuse Warmth and Approachability: Use friendly language, express gratitude (e.g., "thank you for sharing," "we're thrilled to have you"), and convey the "family" aspect of the team where appropriate to make the brand feel relatable and caring. Avoid overly formal or corporate jargon.

Social Perception

Highly Positive, Reliable and Trustworthy, Provider of Meaningful Gifts, Resilient

Copy Examples

• •Facebook/Instagram Ad (Focus on Gifting):Image: A beautifully packaged Silvery necklace with a custom name engraving.Headline: More Than Just Jewellery, It's a Memory. ✨Body: Spoil your loved ones (or yourself!) with a handcrafted piece from Silvery. Our personalized sterling silver and gold jewellery is made with love in South Africa, designed to capture your most cherished moments. Create a unique gift that tells a story. Shop now & enjoy free shipping on your first order! #SilveryMemoryKeeper #HandcraftedWithLove #PersonalisedGifts
• •Product Description (for a Birth Flower Necklace):Title: Bloom with Meaning: Your Personalised Birth Flower NecklaceBody: Celebrate your unique story or the special bond you share with our exquisite Birth Flower Necklace. Each pendant is meticulously handcrafted in [925 Sterling Silver/9kt Gold], featuring the delicate bloom representing your birth month. Engrave a name, date, or heartfelt message on the back to create a truly one-of-a-kind keepsake. A timeless piece to cherish, beautifully made just for you by our family of artisans.
• •Website Homepage Banner:Headline: Handcrafted Memories, Uniquely Yours.Sub-headline: Discover personalised jewellery, crafted with passion in South Africa. From our hands to your heart.Button: Explore Our Collections
• •Email to New Subscriber:Subject: Welcome to the Silvery Family! ✨ Let's Create Something Beautiful.Body: Hello [Customer Name],A warm welcome from all of us here at Silvery Jewellery! We're so thrilled to have you join our community of those who cherish meaningful, handcrafted pieces.At Silvery, we believe jewellery should tell *your* story. That's why our artisans pour their hearts into creating personalized treasures designed to last a lifetime.As a special thank you for joining us, enjoy [Offer, e.g., 10% off] your first order.Ready to find your perfect memory keeper?[Link to Shop]With love,The Silvery Team
• •Social Media Post (Customer Testimonial):Image: Customer photo wearing Silvery Jewellery (with permission).Caption: We're blushing! 🥰 We absolutely love seeing how you wear your Silvery treasures. Thank you, [Customer Handle], for sharing this beautiful photo and your kind words: "[Quote from a positive customer review]." It warms our hearts to know our handcrafted pieces become a special part of your lives. Share your #SilveryStory with us!