Brand Tone

Artisanal & Passionate, Whimsical & Elegant, Story-driven & Sentimental

Brand Values

• •Celebration of Craftsmanship
• •Unique Design & Quality
• •Accessibility & Connection

Best Practices

• •Lead with the "Why": Always start from the core values. Emphasize the story, the artisan, and the passion behind the piece, not just its physical attributes. The message "Every piece of jewellery tells a story" should be a guiding principle for all copy.
• •Use Evocative, Sensory Language: Employ words that evoke feelings of nature, whimsy, and elegance. Terms like "whispers of the forest," "nature's poetry," "timeless treasures," and "imaginative design" reinforce the brand's tone.
• •Center the Artisan: Regularly mention and celebrate the "talented designers, artisans and manufacturers" from Southeast Asia. This reinforces the brand's core values of craftsmanship and authenticity and differentiates it from mass-market competitors.
• •Balance Whimsy with Simplicity: Ensure the copy reflects the full spectrum of the collection, from "whimsical and playful" to pieces of "unique design and simplicity." This broadens the appeal to different customer tastes while maintaining a cohesive brand identity.
• •Frame Purchases as Meaningful Acts: Position buying jewellery not just as an acquisition of an item, but as finding "something beautiful for yourself or for that special someone to create cherished memories." This sentimental angle elevates the brand and encourages purchases for gifting and special occasions.

Social Perception

Appreciation for Quality and Uniqueness, Positive Gifting Experience, Value in Handcrafted Items. Generally positive perception for nature-themed silver jewellery, aligning with SilverTwig's values.

Copy Examples

• •Whispers of the forest, forged in silver. Our handcrafted rings are more than just jewellery; they are a story wrapped around your finger. Each piece is a tribute to the artisans who shape them and the nature that inspires them. Discover your story. #SilverTwigJewellery #HandcraftedSilver #NatureInspired
• •From the heart of Southeast Asia, a story of silver and soul. SilverTwig Jewellery brings you timeless pieces, handcrafted by master artisans. We believe in unique design and the beauty of tradition. Find a treasure that lasts a lifetime. Shop our collection now for a special piece for yourself or a loved one.
• •Why be ordinary, when you can be extraordinary? Explore our curated collection of whimsical and timeless Sterling Silver jewellery, designed to tell your story.
• •Subject: Find a Little Magic in Our Newest Treasures. Body: Step into an enchanted world. Our latest collection is inspired by the quiet beauty of the forest floor and the delicate dance of branches in the wind. Each piece is sourced from talented designers who share our passion for imaginative design and exceptional quality. Wear a memory. Gift a story. Explore the collection.
• •Carry a piece of nature's poetry with you. This Sterling Silver necklace was chosen for its simple elegance and unique, organic design. Hand-polished to a brilliant shine, it reflects the artistry of the talented craftspeople we are so proud to support. Perfect for everyday wear or as a sentimental gift, let this piece be a cherished memory you can always keep with you.