Tono de Marca

Personable, encouraging, and passionate. Experienced yet approachable, making needlepoint accessible, enthusiastic, contemporary, and sometimes playful.

Valores de Marca

• •Passion for the Craft
• •Community Building
• •Quality and Artistry
• •Modernizing Tradition
• •Customer-Centricity

Mejores Prácticas

• •Always Lead with Passion: Every piece of copy should reflect a genuine love for needlepoint. Use enthusiastic and encouraging language to inspire and connect with your audience.
• •Tell a Story: Weave the brand's personal story and values into your communication. Share behind-the-scenes glimpses, the inspiration for new designs, and the journey of the founder.
• •Foster a Sense of Community: Actively engage with your audience by asking questions, encouraging them to share their work, and featuring their projects. Use inclusive language like 'we,' 'us,' and 'our community.'
• •Balance Tradition with Modernity: While honoring the traditional craft of needlepoint, don't be afraid to be playful and contemporary in your language and themes. This will continue to attract a younger, more diverse audience.
• •Maintain a Personal and Approachable Tone: Write as if you're talking to a friend. Be warm, friendly, and helpful. When addressing customer service issues, maintain a helpful and accommodating tone that reflects the positive reviews the brand consistently receives.

Percepción Social

Overwhelmingly positive. Viewed as a reputable and high-quality source for canvases. The founder is perceived as personally invested in customer satisfaction, fostering loyalty and trust. Seen as a key player in modernizing needlepoint, appealing to new generations, and as a community-oriented, collaborative brand.

Ejemplos de Copy

• •Stitch something that speaks to you. Our new 'Press for Champagne' canvas is the perfect blend of sassy and classic, just waiting for your creative touch. What color palette are you dreaming of for this one? #SilverStitchNeedlepoint #ModernNeedlepoint #ChampagneDreams
• •Ever thought about picking up a needle and thread? Our hand-painted canvases are designed to be fun and easy for all skill levels. From your first stitch to your finished masterpiece, we're here to cheer you on. Let's create something beautiful together! #NeedlepointForBeginners #StitchWithUs #CraftCommunity
• •A little something special for our amazing stitch community! This weekend, enjoy 15% off all our hand-painted canvases. It's the perfect time to treat yourself to that design you've been eyeing. Thank you for being part of the SilverStitch family. Happy stitching! #NeedlepointSale #SilverStitch
• •This charming gingham bunny canvas is designed with love and ready for your personal touch. Each canvas is hand-painted on 18-mesh, making it a joy to stitch. Whether you're creating a family heirloom or a special gift, this piece is sure to bring a smile to your face. Let your creativity hop to it! #HandmadeWithLove #NeedlepointCanvas
• •We are absolutely in awe of the beautiful work @[customer_handle] did with our floral heart canvas! The color choices and intricate stitching are simply stunning. We love seeing your creations come to life. Tag us in your SilverStitch projects for a chance to be featured! #CommunityLove #StitchingInspiration