Brand Tone

traditional, established, and service-oriented

Brand Values

• •Family Heritage & Trust
• •Customer Care & Service
• •Variety & Choice
• •Quality

Best Practices

• •Emphasize Heritage: Consistently mention the "family-run" aspect and years of experience to build trust and convey stability.
• •Highlight Service: Focus on customer care, the range of services offered (repairs, engraving, bespoke design), and the team's expertise.
• •Use Clear and Direct Language: Avoid overly trendy or casual language. Maintain a professional yet approachable tone suitable for a traditional jeweller.
• •Showcase Product Variety & Quality: Clearly communicate the different types of jewellery and brands available, subtly emphasizing the quality of materials (silver, gold, diamonds).
• •Maintain a Consistent Visual Identity: Ensure that the traditional and established tone is reflected in the imagery and design used across all platforms, complementing the copy.

Social Perception

reliable, local jeweller

Copy Examples

• •Celebrating over 15 years of family tradition and trust. Find your timeless piece at Silver Spirit Jewellery.
• •From cherished repairs to bespoke designs, our family is here to serve yours. Experience dedicated customer care at Silver Spirit Jewellery.
• •Discover a curated selection of fine watches and exquisite silver, gold, and diamond jewellery. Your local experts at Silver Spirit Jewellery.
• •Mark life's special moments with a gift that lasts. Explore our Celtic collection and classic diamond pieces at Silver Spirit Jewellery.
• •More than just jewellers, we're a part of your community. Visit Silver Spirit Jewellery for quality, value, and personal service.