Brand Tone

Professional, Premium, and Customer-Centric

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Customer-Centricity & Service
• •Innovation & Functionality
• •Australian Made

Best Practices

• •Lead with "Why," Not Just "What": Instead of just saying "we sell glass whiteboards," start with the benefit: "Elevate your workspace with a tool designed for clarity and style."
• •Use Premium Language: Incorporate words like "sleek," "premium," "flawless," "custom-crafted," and "sophisticated" to reflect the high-end nature of the product.
• •Highlight Australian Made: Consistently include "Australian made and owned" in footers, bios, and relevant posts to leverage this key value proposition.
• •Weave in Testimonials: Use direct quotes or paraphrased sentiments from happy customers in your copy. For example, "Our clients love that our boards are 'classy, stylish, and beautiful to use'."
• •Focus on the Solution: Frame the product as the solution to the problems of traditional whiteboards (staining, ghosting, poor aesthetics). Emphasize durability and the ease of cleaning to underscore its long-term value.

Social Perception

Customers and the general public perceive SilverScreen Designer Glass Whiteboards as a high-end, reliable provider of superior-quality products. The brand is seen as a worthwhile investment that elevates the professionalism of a space.

Copy Examples

• •Beyond the Boardroom: Where great ideas take form. Our Australian-made glass whiteboards are the ultimate canvas for innovation—durable, pristine, and designed to make a statement.
• •Transform your space. ✨ From a simple wall to a hub of creativity. Our client's new boardroom featuring a custom-coloured SilverScreen glass whiteboard. Sleek, stylish, and always ready for the next big idea.
• •Tired of ghosting and stains on your old whiteboard? Make the switch to flawless communication. SilverScreen Designer Glass Whiteboards offer a pristine, easy-to-clean surface that lasts a lifetime. 100% Australian made.
• •More than a whiteboard, it's a centerpiece. Crafted from 6mm toughened safety glass, our boards provide a seamless and durable writing surface that never stains. Customize the size and colour to perfectly match your office aesthetic and elevate your collaborative environment.
• •Your ideas deserve a better canvas.