Brand Tone

Professional & Knowledgeable, Friendly & Reassuring, Welcoming & Inclusive, Modern & Stylish

Brand Values

• •Safety & Hygiene
• •Customer Comfort & Experience
• •Professionalism & Expertise
• •Honesty & Integrity
• •Quality
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of Silver Lining's tone (e.g., professional yet friendly, reassuring, knowledgeable, inclusive, stylish) with do's and don'ts and examples. Share this with anyone creating content.
• •Prioritize Customer Experience in All Communications: Just as in the studio, ensure all online interactions (comments, DMs, emails) are handled with the same friendly, helpful, and professional approach.
• •Educate and Inform: Continue to share knowledge about piercing safety, aftercare, jewellery materials, and new trends. This reinforces expertise and builds trust.
• •Showcase Real People and Experiences: Feature real customer photos (with permission), testimonials, and "day in the life" content with piercers. This enhances approachability and relatability.
• •Be Consistent Across Platforms, Adapt for Nuance: While the core tone remains, adapt the style slightly for each platform (e.g., more playful and visual on TikTok, slightly more formal but still friendly on the website). Ensure the core values of safety, professionalism, and customer care shine through everywhere.

Social Perception

Positive, Reliable, Clean and Professional, Friendly and Approachable Staff

Copy Examples

• •Adorn yourself with confidence. ✨ Our expert piercers are here to help you create your dream ear stack with precision and care. We use only implant-grade titanium for happy healing. Book your consultation today! #SilverLiningPiercing #EarCuration #ProfessionalPiercing #SafePiercing #StyleYourStory
• •Thinking about a new piercing? 🤩 At Silver Lining, your comfort and safety are our top priorities. Our friendly, experienced team will guide you every step of the way. Plus, students get 10% off on Tuesdays & Wednesdays! Show your valid student ID. Find your nearest studio: [link] #SilverLining #StudentDiscount #NewPiercing #SafePiercingExperts
• •Welcome to Silver Lining – Where Quality Meets Comfort. With over 20 years of professional piercing experience, we offer a clean, welcoming environment for your next piercing. Your vision, our expertise. [Button: Book Now]
• •**(Upbeat, friendly music)** Voiceover: Nervous about your first (or next!) piercing? Don't be! 👋 At Silver Lining, our amazing team makes sure you're comfy and informed from start to finish. We're all about safe, stunning piercings that you'll love! Come say hi! #PiercingLove #SilverLiningStores #FriendlyPiercers #GetPierced #SafeBodyArt
• •Your new piercing is just the beginning! ✨ Proper aftercare is key to a beautifully healed look. Our team at Silver Lining is always here to answer your questions. Remember to use sterile saline solution and follow the guidance we provided. Need a refresher? Check out our aftercare guide online or pop into any studio! #HealingJourney #PiercingAftercare #SilverLiningCares #HealthyPiercings