Brand Tone

Earthy, Elegant, Personal, and Storytelling

Brand Values

• •Nature Inspiration
• •Individuality & Uniqueness
• •Personal Connection & Storytelling
• •Elegance & Timelessness
• •Sustainability/Ethical Sourcing

Best Practices

• •Highlight the connection to nature in your product descriptions.
• •Emphasize the handcrafted and unique aspects of each piece.
• •Share the personal stories and inspirations behind your designs.
• •Use elegant and evocative language to describe the jewelry.
• •Communicate any sustainable or ethical sourcing practices.

Social Perception

Perceived as a brand that offers unique, ethically crafted jewelry inspired by nature, with a personal touch and a focus on storytelling.

Copy Examples

• •Golden Leaf pendants: Capture the serene beauty of autumn with these handcrafted pendants, each leaf a testament to nature's artistry.
• •Turquoise and Lace Pendants: Inspired by childhood memories, these pendants blend the vibrant hues of turquoise with the delicate touch of lace, creating a timeless piece.
• •Minimalist Collection: Contemporary, modernist, classic, and timeless – these pieces are designed to complement any style with understated elegance.
• •Perfect for the dreamer, the seeker, the lover of night's embrace. Embrace your inner mystic with our Moonlit Dreams collection.
• •Each piece tells a story, handcrafted with love and inspired by the beauty of the natural world. Discover the magic within.