Brand Tone

Authoritative and Experienced, Quality-Focused, Supportive and Community-Oriented, Innovative, Accessible and Fair, Direct and Informative

Brand Values

• •Commitment to Quality and Excellence
• •Supporting Athlete Performance
• •Belief in Sport's Positive Impact
• •Community Support and Giving Back
• •Innovation
• •Customer Service
• •Heritage

Best Practices

• •Emphasize Quality and Durability: Consistently use words like "quality," "durable," "reliable," "performance," and "built to last" when describing products and the brand.
• •Highlight Heritage and Expertise: Subtly weave in the brand's New Zealand roots and decades of experience (e.g., "Kiwi ingenuity," "trusted for generations," "over 30 years of expertise").
• •Maintain a Supportive and Encouraging Voice: Frame copy in a way that supports athletes' aspirations and celebrates the positive aspects of sport. Use encouraging language.
• •Be Direct and Informative, but Passionate: Clearly communicate product benefits and features. While being straightforward, let the passion for sport and excellence shine through.
• •Showcase Community and Innovation: Where relevant, mention community initiatives or innovative product designs to reinforce these core values. Highlight how the brand contributes to the broader sporting ecosystem.

Social Perception

Trusted for Quality, Associated with New Zealand Sporting Heritage, Reliable Supplier, Supportive of Grassroots Sports

Copy Examples

• •Headline: Gear Up for Glory. 30 Years of Fueling Champions. Body: At Silver Fern Sport, we don't just make equipment; we build legacies. With over three decades of Kiwi ingenuity and a passion for quality, our gear is designed to help you perform at your peak, season after season. Trust the fern.
• •Headline: Quality That Lasts. Plays That Matter. Body: From the schoolyard to the stadium, Silver Fern Sport delivers durable, reliable sporting goods that stand up to the toughest game. We believe in value, performance, and the power of sport to bring communities together. Equip your passion.
• •Headline: Innovate Your Game. Elevate Your Performance. Body: Silver Fern Sport: Where heritage meets cutting-edge design. We're committed to providing athletes with technologically advanced equipment, like our renowned Live Scrum Machine, ensuring you have the tools to excel. Experience the difference quality engineering makes.
• •Headline: More Than Just Sport. It's a Community. Body: We're proud to support athletes and clubs across Australia and New Zealand. Silver Fern Sport is dedicated to fostering a love for the game and giving back through initiatives that make sport accessible to all. Join the Silver Fern family.
• •Headline: Equip. Excel. Endure. The Silver Fern Standard. Body: For robust training aids, match-day essentials, and apparel that performs, choose Silver Fern Sport. Our commitment to quality materials and expert craftsmanship means you get gear that works as hard as you do. Feel the Kiwi difference.