Brand Tone

Emotional and Sentimental, Caring and Empathetic, Personal and Friendly, Appreciative

Brand Values

• •Emotional Connection/Love for Pets
• •Craftsmanship and Quality
• •Customer Satisfaction
• •Personalization and Uniqueness
• •Purpose-Driven

Best Practices

• •Prioritize Emotional Language: Always lead with the emotional connection and sentimental value of the products. Use words that evoke love, companionship, memory, and comfort.
• •Maintain a Caring and Empathetic Voice: Especially when addressing sensitive topics like pet loss, ensure communication is gentle, understanding, and supportive.
• •Showcase Real Customer Stories: Incorporate genuine testimonials and user-generated content to reinforce the emotional impact and build trust.
• •Be Transparent and Personal: Share the brand's story, introduce the team (even generally), and be open about processes. This fosters a connection beyond the transactional.
• •Respond with Gratitude and Personality: In all customer interactions (reviews, social media comments), maintain a friendly, appreciative, and personal tone that reflects the "Silvercut family" ethos.

Social Perception

Highly Positive for Product Sentiment, Appreciation for Customer Service, Valued as Gifts, Some Concerns about Production/Shipping Times, Mixed Feedback on Likeness/Size (Minority)

Copy Examples

• •Keep your best friend close to your heart, always. Our custom-engraved necklaces capture every loving detail, a timeless tribute to the paw prints they left on your soul.
• •More than just jewelry, it's a memory made tangible. Crafted with love by our dedicated artisans, each Silvercut piece is a unique celebration of the bond you share.
• •Losing a furry family member is never easy. Let us help you cherish their memory with a life-like keepsake that offers comfort and a reminder of the unconditional love you shared. We're here for you.
• •From our family to yours – a special way to honor your beloved companion. Each piece tells a story, your story. What will yours say?
• •The perfect, heartfelt gift for the pet lover in your life. Surprise them with a custom Silvercut piece and watch their face light up with a memory they can wear forever.