Brand Tone

Sentimental, empathetic, and trustworthy, communicating with warmth and friendliness.

Brand Values

• •Emotional Connection
• •Craftsmanship and Quality
• •Customer Satisfaction
• •Community
• •Environmental Responsibility

Best Practices

• •Always Lead with Emotion: The core of the brand is the emotional connection. All copy should tap into feelings of love, nostalgia, and the special bond between people and their pets.
• •Use Empathetic and Caring Language: Words like 'cherish,' 'memory,' 'love,' 'bond,' and 'keepsake' should be central to the brand's vocabulary. When interacting with customers, especially those grieving a pet, show genuine empathy and understanding.
• •Highlight Craftsmanship and Quality: Remind customers that each piece is carefully handcrafted by skilled artisans. This justifies the price and builds trust in the product's longevity.
• •Incorporate User-Generated Content: Share customer photos and testimonials. This not only provides social proof but also reinforces the sense of a shared community of pet lovers.
• •Maintain a Personal and Friendly Voice: Whether it's a social media post or a customer service email, the tone should always be approachable and warm. The founder's personal story is a great touchstone for this authenticity.

Social Perception

Perceived as a reputable and caring company offering unique, meaningful, and high-quality products. Customers feel a strong emotional connection, viewing purchases as a way to immortalize a beloved pet or person. The brand is seen as trustworthy with excellent customer service.

Copy Examples

• •They leave paw prints on our hearts. Keep their memory close with a handcrafted piece of jewelry that has as unique as they were. Upload your favorite photo and let us create a beautiful keepsake you'll cherish forever.
• •From a simple photo to a timeless treasure. ✨ We love seeing the special bond you share with your furry friends. Every piece we create is made with love and care, because we know they're not just pets, they're family. #Silvercut #PetLove #PersonalizedJewelry
• •Your Pet, Forever with You. Turn a beloved photo into a stunning, life-like necklace or keychain. A perfect tribute to your best friend.
• •A Story in Silver. We know the stories behind your photos are filled with love, laughter, and maybe a few happy tears. That's why we pour our hearts into crafting each Silvercut piece, so you can carry that story with you always.
• •The moment you see your best friend immortalized in silver. 🥹 Watch us bring this special memory to life. #petmemorial #customjewelry #doglover #catlover #silvercut