Brand Tone

Enthusiastic & Passionate, Community-Oriented & Inclusive, Proud & Spirited, Friendly & Approachable, Authentic

Brand Values

• •School Spirit/Pride
• •Quality
• •Community
• •Fan Focus
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Embrace "Fan Speak": Use language and hashtags that resonate with the Wolf Pack community (e.g., #BattleBorn, #GoPack, "Bleed Silver & Blue"). This shows authenticity and understanding.
• •Highlight Community & Tradition: Frame products not just as items, but as ways to connect with a larger community and uphold university traditions. Reference alumni, students, and future fans.
• •Maintain Enthusiasm & Positivity: Copy should always be upbeat, energetic, and instill a sense of pride and excitement associated with the Nevada Wolf Pack.
• •Emphasize Authenticity & Official Status: Consistently remind customers that they are the official merchandiser. This builds trust and reinforces the value of purchasing from them.
• •Be Inclusive: While focused on Wolf Pack fans, ensure the language is welcoming to all – current students, alumni, families, and new supporters.

Social Perception

Official & Go-To Source, Strong Local Reputation, Connected to the University, Supportive of Fanbase, Reliable

Copy Examples

• •Headline: Bleed Silver & Blue? Gear Up Here! Body: From the roar of the stadium to the heart of campus, show your Pack pride with the official look. Shop the latest [New Arrival Product Category, e.g., Game Day Polos] – designed by fans, for fans. #BattleBorn #WolfPackStrong
• •Headline: More Than Merch. It's a Statement. Body: Every thread woven with Wolf Pack spirit. Find your fit, wear your loyalty. Click to explore our newest collection of authentic Nevada gear. Go Pack!
• •Headline: Your Tradition Starts Now. Body: Whether you're an alum, a student, or a lifelong fan, carry the legacy forward. Discover exclusive designs and timeless classics only at Silver and Blue Outfitters, your official home for all things Wolf Pack.
• •Headline: Game Day Essential: [Specific Product, e.g., The New Wolf Pack Hoodie] Body: Feel the energy. Show the pride. Our latest [Product] is built for true fans. Durable, comfortable, and 100% Wolf Pack. Get yours before the next big game!
• •Headline: Join the Pack! Your Official Gear Awaits. Body: Owned and operated by Nevada Alumni, we know what Wolf Pack pride means. Shop our curated collection of apparel and accessories and let everyone know who you stand for. Visit us in-store or online today!