Brand Tone

Creative & Experiential, Contemporary & Stylish, Personal & Memorable, Approachable & Beginner-Friendly, Quality-Conscious

Brand Values

• •Creativity & Self-Expression
• •Experience & Connection
• •Quality Craftsmanship
• •Individuality
• •Accessibility

Best Practices

• •Emphasize the Experience: Always highlight the creative journey, the fun of the workshop, and the joy of making something unique with loved ones, not just the final product.
• •Use Inclusive and Encouraging Language: Reinforce that workshops are for everyone, especially beginners. Words like "discover," "explore," "your own," "unleash" can be powerful.
• •Showcase Individuality and Personalization: Focus on how each piece created is "one-of-a-kind" and a reflection of the creator's personal style or a shared memory.
• •Maintain a Contemporary and Stylish Visual and Verbal Aesthetic: Use modern language and high-quality visuals that align with current style trends, especially on platforms like Instagram and TikTok. Reference materials and quality when appropriate.
• •Foster a Sense of Community and Shared Creation: Encourage sharing of creations (with permission), use user-generated content when possible, and highlight the aspect of creating "with your favorite people."

Social Perception

Positive, a destination for a unique, hands-on activity ("DIY Jewelry Crafting Day"), offering stylish, customizable jewelry, trendy and shareable.

Copy Examples

• •Headline: Unleash Your Inner Artisan. Craft Your Story in Silver. Body: Join our contemporary jewelry workshop and design a unique silver ring that's all you. No experience? No problem! We'll guide you every step of the way. Book your unforgettable creative session today! #SilvanBoutique #DIYJewelry #HandcraftedLove
• •Headline: More Than Just a Ring. It's a Memory Forged by You. Body: Looking for a unique way to bond with your favorite people? Create lasting memories and stunning, one-of-a-kind silver rings together at Silvan Boutique. Perfect for beginners! Reserve your spot and let your creativity shine. #SilvanStudio #JewelryWorkshop #CreateTogether
• •Headline: Your Vision, Our Guidance. IG-Worthy Rings, Made by You. Body: Get hands-on and craft a bespoke silver ring that’s ready for its close-up! At Silvan Boutique, we provide the s999 silver and expert instruction. You bring the imagination. Let's make something beautiful! #HandmadeJewelry #TorontoDIY #SilvanStyle
• •Headline: Gift an Experience. Create a Treasure. Body: Searching for the perfect, personal gift? Give the joy of creation with a Silvan Boutique jewelry making workshop. It’s a fun, engaging experience where you craft not just jewelry, but cherished moments. #UniqueGifts #CreativeWorkshop #SilvanMemories
• •Headline: From Beginner to Ring Designer in One Session! Body: Always wanted to try jewelry making? Our friendly, professional instructors make it easy and fun to create your own stunning silver ring. Get your hands dirty and leave with a piece you'll treasure forever. Book now at Silvan Boutique! #JewelryMaking #TorontoWorkshops #SilverRings