Brand Tone

Artisanal, passionate, personal, approachable, elegant, fun, authentic, and high-quality, reflecting a deep connection to craftsmanship and materials.

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Quality Materials
• •Customer Collaboration
• •Artistic Expression

Best Practices

• •Lead with the Human Element: Always reinforce that the brand is "Silvia and Philip." Use "we," "our," and "us" to maintain a personal, workshop-to-customer connection.
• •Use Sensory & Evocative Language: Words like "vibrant," "shimmering," "molten," "luminous," and "hand-shaped" create a richer, more tangible image of the products and the process.
• •Tell the Story of the Craft: Don't just sell a product; sell the process. Regularly mention "Murano glass," "flameworking," "handcrafted," and "our London workshop" to anchor the brand's identity in craftsmanship and provenance.
• •Emphasize Uniqueness: Consistently use terms like "one-of-a-kind," "unique," "bespoke," and "limited edition." This justifies the premium positioning and appeals to the customer's desire for individuality.
• •Balance Elegance with Fun: Marry sophisticated terms ("elegant," "stylish," "refined") with expressive ones ("fun," "colourful," "playful") in your copy to capture the full personality of the brand and appeal to a broader sense of style.

Social Perception

Likely perceived as a high-end, niche artisan brand; authentic and trustworthy; a source for unique gifts; and a supporter of small, local businesses.

Copy Examples

• •From our London workshop to you. ✨ Meet the 'Lagoon' necklace, our latest creation. Each bead is individually shaped by hand, melting rods of pure Murano glass until the colour tells its story. It’s more than jewellery; it’s a little piece of wearable art. Limited pieces available. Link in bio to make it yours.
• •Headline: Visibly Different. Uniquely You. Body: Tired of mass-produced jewellery? At SilPhi Glass, we—Silvia and Philip—handcraft every piece in our London studio. Using traditional flameworking and vibrant Murano glass, we create elegant, fun accessories that are truly one-of-a-kind. Find a piece that tells your story. Call to Action: Shop Artisan Jewellery
• •Headline: Where Italian Glass Meets London Craft. Sub-headline: Explore our collection of colourful, hand-blown glass jewellery—each piece handmade with passion and precision.
• •Title: 'Aurora' Dichroic Glass Earrings. Description: Experience the magic of light with our Aurora earrings. Hand-fired in our workshop, these stunning earrings feature dichroic glass that shifts in colour with every movement, creating a dazzling dance of purple, blue, and gold. Set on sterling silver hooks, they are incredibly lightweight and designed for all-day comfort and effortless elegance. Because they are made by hand, no two pairs are exactly alike.
• •Subject: A little fire, a little glass, a lot of love. Body: Hello [Customer Name], Ever wonder how our jewellery gets its vibrant colour? It all starts with a flame. This week on the blog, Philip shares a glimpse into the art of flameworking and how we transform simple rods of Murano glass into the intricate beads you love. Come see the magic happen! Button: Read Our Story