Brand Tone

Sophisticated, Evocative, and Exclusive.

Brand Values

• •Artistry
• •Exclusivity & Curation
• •Quality & Craftsmanship
• •Sensory Experience

Best Practices

• •Use Evocative and Sensory Language: Always describe fragrances by telling their story or painting a picture. Use adjectives that appeal to emotions, memories, and sensations (e.g., "a whisper of suede," "a sun-drenched memory," "a shadow of incense").
• •Maintain an Exclusive Vocabulary: Avoid common, mass-market terms like "best-seller" or "on sale." Instead, use phrases like "highly coveted," "limited allocation," "curated selection," or "a recent acquisition for the gallery."
• •Emphasize Artistry and Craft: Always connect the product back to its creator and the craftsmanship involved. Mention the "perfumer," the "Maison," the "rare ingredients," and the "olfactive composition." This reinforces the value of artistry.
• •Educate, Don't Just Sell: Position the brand as an expert. Share insights into fragrance families, specific notes, or the history of a perfume house. This builds authority and engages an audience that values knowledge.
• •Ensure Visual and Textual Harmony: The clean, sophisticated, and artistic tone of the copy must always be matched by high-quality, elegant visuals. The text and images should work together to tell the same story of luxury and artistry.

Social Perception

SILLAGE LUXURY PARFUMS is perceived as a high-end, trustworthy, and specialized retailer for perfume aficionados. The public sees it as an authoritative source for artistic perfumery. Customers feel they are purchasing not just a product, but a piece of art and an entry into an exclusive world. The brand is viewed as sophisticated and aspirational.

Copy Examples

• •Art captured in scent. Introducing [Fragrance Name], a composition of rare Turkish rose and smoky oud, crafted for moments that linger. Discover the new masterpiece, available exclusively at Sillage. #SillageProfumeria #ArtisticPerfumery #NicheFragrance
• •The Olfactive Signature of Rebellion. Explore the world of [Brand Name], where tradition is challenged, and scent becomes a statement. Uncover your new identity.
• •Your skin is the canvas. The scent is the medium. The art of layering is a personal ritual. Combine the bright citrus notes of [Fragrance A] with the deep woods of [Fragrance B] to create a sillage that is uniquely yours. What is your signature combination? #SillageArt #ScentLayering #LuxuryPerfume
• •Some wear perfume. Others wear art. Find your gallery. SILLAGE PROFUMERIA ARTISTICA logo.
• •An Invitation to the Extraordinary: New Arrivals for the Discerning Collector.