Brand Tone

reassuring, gentle, benefit-driven, encouraging, accessible, and friendly.

Brand Values

• •Efficacy and Results
• •Gentleness and Natural Care
• •Customer-Centricity and Trust
• •Simplicity and Accessibility
• •Made in France Quality

Best Practices

• •Always Lead with the Benefit: Start with the result the customer desires (e.g., 'smooth skin,' 'natural glow') before explaining the feature (e.g., 'silk glove,' 'shea butter').
• •Use Sensory and Emotive Language: Incorporate words like 'soft,' 'gentle,' 'smooth,' 'glow,' 'confidence,' and 'reveal' to connect with the customer's desires and feelings.
• •Maintain the Reassuring Tone: Consistently reference the suitability for sensitive skin and the money-back guarantee to build trust and alleviate purchasing anxiety.
• •Keep it Simple and Clear: Avoid overly technical terms. The copy should be easy to read and understand, reflecting the simplicity of the products themselves.
• •Reinforce Core Values: In every piece of copy, try to touch upon at least one core value, whether it's the natural ingredients, the visible results, or the commitment to customer satisfaction.

Social Perception

Overwhelmingly positive, with customers satisfied by product performance, quick shipping, and visible results. Perceived as a solution to skin issues. However, this perception is curated as it's primarily based on on-site reviews due to a lack of external online dialogue or independent brand advocates; reputation is contained within its own ecosystem.

Copy Examples

• •Tired of dull, uneven skin? Reveal the glow you were born with. Our silk exfoliating glove gently lifts away dead skin, leaving you with nothing but smoothness. Swipe to see the magic. #SilkyTouchGlow
• •Finally, an exfoliation that loves your skin back. Crafted from pure silk, our glove is tough on impurities but gentle on your delicate skin. Perfect for all skin types, even the most sensitive. Experience the softest touch.
• •Your journey to silky-smooth skin is completely risk-free. Try our exfoliating glove for 90 days. If you don’t see a remarkable difference, we’ll refund your purchase. No questions asked. That's the SilkyTouch promise.
• •Nourish your skin from the outside in. Our light-as-air whipped shea butter, proudly made in France, melts instantly to provide deep, lasting hydration without the greasy feel. Pure, simple, effective.
• •Say goodbye to 'strawberry skin' for good. Our unique silk weave helps to unclog pores and reduce the appearance of keratosis pilaris. It's time to feel confident in your skin again.