Brand Tone

Professional & Expert, Modern & Stylish, Client-Focused & Transformative, Approachable & Friendly (implied)

Brand Values

• •Quality Craftsmanship
• •Expertise & Specialization
• •Client Satisfaction
• •Staying Current
• •Beauty & Transformation

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality (e.g., "Professional Expert, Modern, Client-Focused, Passionate") and list do's and don'ts for language, including specific words or phrases to use or avoid. This should be shared with anyone creating content.
• •Focus on Expertise and Results: Consistently highlight the salon's specialized skills (balayage, blonde, extensions) and showcase the beautiful, transformative results achieved for clients. Use high-quality visuals to support this.
• •Use Client-Centric Language: Frame services and benefits around the client's needs, desires, and feelings. Emphasize how Silky Planet can help them achieve their hair goals and boost their confidence.
• •Maintain Visual Consistency: Ensure that the style of photography and videography used across all platforms aligns with the modern, professional, and stylish brand image. This visual tone strongly supports the written copy.
• •Monitor and Differentiate: Actively monitor online mentions of "Silky Planet." Given the similarly named beauty tech company with negative reviews, it's crucial to ensure the salon's messaging clearly positions it as a local, service-based hair salon in Potsdam. If necessary, subtly emphasize the "Hair Salon" or "Friseursalon Potsdam" aspect in communications to minimize confusion. Address any misdirected negative comments or reviews professionally and clarify the distinction.

Social Perception

Local Expert, Visually Appealing, Potential for Confusion (due to another company with a similar name)

Copy Examples

• •Unveil your brightest dimension ✨. Our balayage experts at Silky Planet craft seamless, sun-kissed blends that are as unique as you are. Ready for your hair transformation? Book your consultation in Potsdam Babelsberg! #SilkyPlanetSalon #BalayageExperts #PotsdamFriseur #HairTransformation #SunKissedHair
• •Your dream wedding hair starts at Silky Planet. Our dedicated bridal stylists in Potsdam Babelsberg create breathtaking looks that last from 'I do' to the final dance. Let's make your special day even more beautiful. Enquire about our bridal packages! 💍 #SilkyPlanetWeddings #BridalHairPotsdam #WeddingStylist #Traumfrisur #Hochzeitsstyling
• •Silky Planet: Your Destination for Expert Hair Artistry & Luxurious Transformations in Potsdam Babelsberg. Specializing in Balayage, Blonde Perfection, and Premium Hairdreams Extensions.
• •*(Image: Side-by-side before & after of a client with new extensions)* Text: "Volume? Length? Both! ✨ Another stunning Hairdreams transformation by our talented team. Swipe up to learn more about our extension services! #HairdreamsPotsdam #SilkyPlanetExtensions #LongHairGoals #VorherNachher"
• •Refresh your look this season! 🍂 Book any color service with our blonde specialists at Silky Planet Potsdam and receive a complimentary deep conditioning treatment. Glow from the inside out! Limited time offer. #SilkyPlanetGlowUp #PotsdamBlonde #HairOffer #SalonPotsdam #ExpertColor