Brand Tone

Aspirational yet Accessible, Community-Oriented, Informative & Empowering, Modern & Savvy, Positive & Encouraging

Brand Values

• •Sustainability
• •Quality
• •Community
• •Value & Smart Consumption
• •Trust & Transparency
• •Joy of Discovery

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, key messaging points, words to use/avoid, and a persona (e.g., "the savvy, eco-conscious friend"). Share this with anyone creating content.
• •Prioritize "You" over "We": Focus the copy on the user and the benefits they receive (e.g., "You can refresh your wardrobe sustainably" vs. "We offer sustainable options"). This makes the tone more engaging and customer-centric.
• •Emphasize Benefits, Not Just Features: Instead of just stating what SilkRolla does (e.g., "We are a clothing exchange platform"), explain the positive impact on the user and the world (e.g., "Give your clothes a new life, discover unique styles, and reduce fashion waste—all with SilkRolla.").
• •Use Storytelling: Share stories of items finding new homes, user experiences (with permission), or the impact of circular fashion. This makes the brand more relatable and reinforces its values and community aspect.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email marketing, customer service interactions, and any advertising copy. Regular audits can help maintain this consistency.

Social Perception

Generally positive perception of the idea and mission. Enthusiasts of Sustainable Fashion, Bargain Hunters & Fashion Lovers, Skeptics/Critical Users, General Public (Awareness Dependent)

Copy Examples

• •Unlock a new look, sustainably. ✨ Your next favorite outfit is waiting in the SilkRolla community closet. Trade in, discover, and wear your values. #SilkRollaStyle #CircularFashion #SustainableStyle
• •That dress you loved? Let it spark joy for someone new! Send your pre-loved gems to SilkRolla & earn Qash to refresh your style.
• •Join the Fashion Revolution. Trade. Style. Repeat. SilkRolla: Your closet, reimagined for a sustainable future.
• •Style that tells a story! 💖 We love how @[UserHandle] rocked this [Brand] find from SilkRolla. Ready to discover pieces with a past and a future? Tap the link in bio to explore. #SilkRollaCommunity #PrelovedProud #FashionThatFeelsGood
• •Smart fashion, simplified. 1. Send us your quality pre-loved clothes. 2. We’ll add Qash (QRQs) to your SilkRolla account. 3. Shop thousands of unique styles from fellow fashion lovers. Good for your closet, great for the planet.