Brand Tone

Elegant & Sophisticated, Authentic & Trustworthy, Passionate & Appreciative, Helpful & Customer-Centric, Modern & Accessible

Brand Values

• •Authenticity
• •Heritage & Craftsmanship
• •Quality
• •Customer Satisfaction
• •Sustainability
• •Integrity

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of Banaras, the weavers' skills, and the handloom process. Use terms like "handwoven," "artisanal," "legacy," and "generations of skill."
• •Focus on Authenticity and Purity: Reiterate the use of "pure silk," "organic silk," and the "authenticity" of the Banarasi weave. This builds trust and justifies the premium nature of the products.
• •Use Evocative and Sensory Language: Describe the sarees in a way that appeals to the senses – the "lustre" of the silk, the "intricate" patterns, the "vibrant" colors, the "timeless elegance."
• •Maintain a Tone of Respect and Appreciation: Whether talking about the craft, the artisans, or the customer, the tone should be respectful, appreciative, and warm. Highlight the cultural significance of the sarees.
• •Be Customer-Centric and Reassuring: Especially for online purchases of high-value items, provide detailed information, offer support (like video calls), and use language that reassures customers about quality, delivery, and authenticity. Frame policies like returns with an understanding of product delicacy but with a customer-first approach where appropriate.

Social Perception

Highly Trusted, Premium Quality, Excellent Customer Service, Keeper of Tradition, Value for Money, Aspirational yet Accessible

Copy Examples

• •Headline for a new Katan Silk Saree Collection: "Drape Yourself in Legacy: Discover the Timeless Allure of Our New Handwoven Katan Silk Sarees. Crafted with Passion, Worn with Pride."
• •Instagram Caption for a Bridal Saree: "An heirloom in the making. ✨ Our [Saree Name] Banarasi silk saree, handwoven with generations of skill and dreams, ready to grace your most cherished day. #SilkKothi #TrulyBanarasi #BridalHeirloom"
• •About Us Snippet (Website): "At Silk Kothi, we don't just sell sarees; we share a legacy. Each thread is a testament to the enduring artistry of Banaras, handwoven with pure silk and heartfelt dedication by our master weavers. Experience the soul of Indian tradition."
• •Product Description Opening for a Meenakari Saree: "Witness the poetry of Meenakari. This exquisite [Saree Fabric] Banarasi saree features vibrant, hand-enameled motifs, a celebration of color and craftsmanship passed down through ages. A masterpiece from the looms of Varanasi, exclusively for you."
• •Email Subject Line for a Festive Offer: "Celebrate in Splendor: Authentic Banarasi Silks from Silk Kothi Await."