Brand Tone

caring, luxurious, solution-oriented, gentle, reassuring, approachable yet aspirational

Brand Values

• •quality
• •family
• •accessibility
• •wellness

Best Practices

• •Emphasize the 'Why': Always connect the product features to the customer's emotional and practical needs. Instead of just saying '100% silk,' explain *why* that matters: '100% silk to gently protect your child's delicate skin.'
• •Use Storytelling: Continue to weave the brand's family-oriented origin story into the copy. This builds trust and emotional connection.
• •Maintain a Caring and Reassuring Voice: Use gentle and supportive language. Address customer pain points with empathy and position Silkburys as the solution.
• •Highlight Luxury and Accessibility: Juxtapose the high-end feel of silk with the brand's mission to make it affordable and approachable. Use phrases that combine luxury with everyday life.
• •Incorporate Testimonials and User-Generated Content: Let the positive experiences of other customers reinforce the brand's promises, adding authenticity and social proof.

Social Perception

positive, as a provider of effective solutions for hair and skin issues, safe and nurturing for children, trustworthy, and delivers on promises of quality and comfort.

Copy Examples

• •Tangled hair and sleepless nights? Our Lullaby Silk collection is designed to give both you and your baby the gift of gentle, uninterrupted sleep. Hand-crafted with love, from our family to yours.
• •It's more than just silk, it's an investment in you. End your day with the luxurious touch of a Silkburys pillowcase and wake up feeling refreshed and radiant. #Silkburys #SelfCare #LuxurySleep
• •No more bedhead! Our 100% silk bonnet protects your hair, retains moisture, and reduces frizz while you sleep. Wake up to effortlessly beautiful hair, every single day.
• •Tired of compromising on quality? At Silkburys, we believe luxury should be accessible. Discover our hand-crafted silk products and experience the difference.
• •The secret to healthier hair and skin is simpler than you think. Our 100% natural 19 momme silk is hypoallergenic, hydrating, and incredibly gentle, making it the perfect choice for the whole family.