Brand Tone

Empathetic & Relatable, Informative & Educative, Luxurious yet Accessible, Positive & Encouraging

Brand Values

• •Hair Health & Wellness
• •Quality & Purity
• •Authenticity & Lived Experience
• •Customer-Centricity (Problem/Solution Focused)
• •Gentle Care

Best Practices

• •Always Lead with Empathy: Start by acknowledging the customer's hair concerns and aspirations, drawing from the founder's relatable journey.
• •Focus on Gentle Solutions & Benefits: Highlight how the products gently care for hair and the positive outcomes (less frizz, reduced breakage, retained moisture), rather than just listing features.
• •Use Clear, Informative Language: Explain the 'why' behind silk and its advantages for hair in a way that is easy to understand but also conveys quality.
• •Maintain a Positive and Hopeful Outlook: Frame the narrative around achieving healthier, more beautiful hair and the 'glow-up' experience.
• •Incorporate Authenticity: Continue sharing the founder's story and genuine customer experiences to build trust and reinforce the brand's origin and purpose.

Social Perception

Trusted Solution for Hair Protection, A Brand Born from Real Need, Luxurious Self-Care Item, Effective for Various Hair Concerns

Copy Examples

• •Discover the secret to waking up with smoother, healthier hair. Our 100% mulberry silk accessories are designed to gently protect your strands while you sleep, so you can say goodbye to frizz and breakage.
• •Join Helena's journey to healthier hair! After struggling with damage from chemical treatments, she discovered the transformative power of silk. Now, she's sharing her solution with you.
• •Treat your hair (and yourself!) to a little luxury. Our silk pillowcases and scrunchies are the perfect way to elevate your bedtime routine and wake up feeling refreshed.
• •Are you tired of waking up with tangled, frizzy hair? Our silk turbans provide gentle, all-night protection, helping you maintain moisture and prevent damage.
• •Experience the difference of 100% pure mulberry silk. Naturally hypoallergenic and incredibly soft, our accessories are the perfect choice for sensitive scalps and delicate strands.