Brand Tone

Creative and Fun, Approachable and Friendly, Innovative and Quality-Conscious, Celebratory and Gift-Oriented

Brand Values

• •Personalization and Creativity
• •Quality and Durability
• •American Made
• •Customer Satisfaction
• •Innovation
• •Elevating Experiences

Best Practices

• •Embrace "Creative Personalization": Always highlight the customization aspect and encourage users to express themselves. Use words like "your design," "unique," "custom-crafted," "personalized touch."
• •Maintain a "Friendly & Approaching" Voice: Share the brand's story, use relatable language, and engage with humor where appropriate (especially on platforms like TikTok). Avoid overly corporate or stiff jargon.
• •Showcase "American-Made Quality": Consistently mention the "Made in the USA" aspect and the high-quality, food-grade, durable materials. This builds trust and justifies the premium nature of the product.
• •Focus on "Elevating Experiences & Gifting": Frame the products not just as ice trays, but as tools to enhance celebrations, create memorable moments, and serve as unique, thoughtful gifts. Use evocative language that speaks to a refined or special experience.
• •Be "Innovative and Solution-Oriented": When talking about the products, emphasize how they solve the "boring ice" problem or offer a new way to enjoy beverages or create crafts. In customer service, this translates to actively helping customers achieve their vision.

Social Perception

Positive: Customers perceive Siligrams positively, loving the unique and customizable nature of the products, especially for gifts. They are seen as a way to add a "personal touch" and "elevate" drinks. Innovative Gift Idea: Many customers and media mentions highlight Siligrams as a "perfect gift," "thoughtful fun," and "unique gift." Good Quality: The quality of the silicone and the end product (the ice mold) is frequently praised.

Copy Examples

• •Headline: Don't Just Chill Your Drink. Personalize It. Body: Your home bar is about to get a serious upgrade. With Siligrams, craft custom ice that’s as unique as your signature cocktail. Made in the USA, just for you. What will your ice say?
• •Headline: The Gift That Makes Every Sip Special. Body: Searching for a truly memorable gift? Give the gift of personalized cool. Perfect for the whiskey aficionado, the home cocktail enthusiast, or anyone who loves a touch of custom flair. Design their Siligrams mold today!
• •Headline: Quality You Can Feel, Designs You'll Love. Body: Crafted from premium, durable silicone right here in the USA, our custom molds are built to last and designed to impress. Elevate your entertaining with ice that’s uniquely yours.
• •Headline: From Our Basement to Your Bar Cart: The Siligrams Story. Body: It started with two friends and a desire to create something fun. Now, we're helping you make memories, one custom ice cube at a time. Discover the joy of personalized refreshment.
• •Headline: Make Your Mark with Every Drink. Body: Whether it's your initials, a special date, or your company logo, Siligrams lets you put your stamp on every occasion. Create your custom ice mold and let your creativity shine.