Brand Tone

Enthusiastic, knowledgeable, relatable, and community-focused. Write as if you are a peer, passionate about tech, design, and sustainability, offering solutions for like-minded individuals.

Brand Values

• •Quality & Durability: Making high-quality goods so they will last longer.
• •Creativity & Design: Converting ideas into product designs that reflect what our customers do at work & at play or what speaks their mind.
• •Customer-Centricity & Efficiency: Improving the shopping experience; Operating more efficient in time and cost.
• •Passion Alignment: Provide durable apparel and office related accessory that match people's passions.
• •Community Engagement: We are open and actively engaged with our customers, digital artists, partners and the communities we serve.
• •Sustainability: We're striving to do our part by running an eco-friendly brand that makes sustainably-minded decisions.
• •Inspiration & Adventure: They believe passionately in travel, stunning in-game or movie experiences, a healthy life/work balance, broadened horizons + a spirit of adventure.

Best Practices

• •Speak directly to your audience, as if you're addressing them personally.
• •Share relatable stories and scenarios that resonate with your audience's work and leisure activities.
• •Stay authentic to your brand's core values: quality, creativity, sustainability, and community.
• •Highlight how your products solve the problems of tech and design professionals seeking high-quality items.
• •Emphasize your commitment to sustainability and eco-friendly practices in your messaging.

Social Perception

The brand should be perceived as a creator of high-quality, well-designed products for the tech and design communities, committed to sustainability and community engagement. Should be seen as a brand that understands and caters to the specific needs and passions of its target audience.

Copy Examples

• •"Tired of endless scrolling to find that *perfect* gadget? We get it. We're building a well-organized store filled with exciting products."
• •"Founded by a UX designer who understands the struggle. Our mission? To convert ideas into product designs that reflect what you do at work & at play."
• •"We believe passionately in travel, stunning in-game or movie experiences, a healthy life/work balance, broadened horizons + a spirit of adventure."
• •"We're not just selling products; we're providing durable apparel and office accessories that match your passions. Show off what you love!"
• •"Eco-friendly isn't just a buzzword for us. We're striving to do our part by running an eco-friendly brand that makes sustainably-minded decisions."