Brand Tone

Artistic, Passionate, and Delicately Refined

Brand Values

• •Quality Without Compromise
• •Artisanal Craftsmanship
• •Customer Health & Well-being
• •Sustainability
• •Community and Connection

Best Practices

• •Use Sensory and Evocative Language: Instead of just "tasty," use words like "fragrant," "delicate," "velvety," "light," and "refined" to describe the cakes, appealing to more than just the sense of taste.
• •Emphasize the 'Why' Behind the Brand: Consistently weave the brand's values into the copy. Mention the "premium ingredients," the "made-to-order" freshness, and the "sustainable packaging" to reinforce what makes the brand special.
• •Maintain a Warm and Sophisticated Tone: All communications, from social media replies to email newsletters, should be friendly yet professional. Avoid overly casual slang to maintain the brand's refined image.
• •Tell the Story of the Craft: Share behind-the-scenes content of the baking or design process. Use captions to explain the inspiration behind a cake design or the challenge of perfecting a new flavor. This highlights the "artisan" and "passionate" values.
• •Focus on Celebration and Moments: Frame the products as central to creating memories. Use copy that speaks to birthdays, anniversaries, and special gatherings, positioning the cake as more than a dessert it's part of an experience.

Social Perception

Silian Cakery is perceived as a high-end, artisan bakery specializing in beautiful, delicious, and unique cakes. Customers view it as perfect for special celebrations, recognizing the founder, Silian, as talented and patient. It holds niche authority in Korean-style minimalist cakes in Toronto, and while premium-priced, the quality is generally seen as justifying the cost.

Copy Examples

• •Where flavor meets artistry. Introducing our latest creation: a delicate chiffon cake with layers of fresh pear compote. Each detail is handcrafted to bring a moment of quiet elegance to your celebration. Made to order, made with passion. Tap the link in our bio to inquire.
• •Experience Cake, Reimagined. Artisan Cheesecakes and Minimalist Designs, Crafted with Passion in Toronto.
• •Unlock your inner baker. Join our intimate workshops and learn the secrets behind our signature rare cheesecakes. Guided by our founder, you'll learn, create, and take home your own delicious masterpiece. Limited spots available – book your experience today!
• •An elegant infusion of fragrant jasmine tea and light, creamy cheesecake on a delicate biscuit base. This cake is a multi-sensory experience, designed for those who appreciate subtle, refined flavors. Each cake is made fresh to order using only premium, natural ingredients. Gluten-free option available.
• •A Taste of Spring: Our New Lavender & Honey Cake is Here.