Brand Tone

Sentimental & Warm, Artistic & Refined, Personal & Caring, Classic & Timeless

Brand Values

• •Artisanship & Quality
• •Preserving Memories & Legacy
• •Personalization & Uniqueness
• •Customer Satisfaction & Care
• •Passion & Dedication

Best Practices

• •Emphasize "Handcrafted" and "Artistry": Consistently use terms that highlight the manual skill, precision, and artistic nature of the silhouettes (e.g., "hand-cut," "meticulously crafted," "fine art," "artisan," "precision and care").
• •Focus on Emotion and Memory: Use warm, sentimental language that connects the product to love, family, cherished moments, and creating lasting legacies (e.g., "cherished," "loved ones," "heirloom," "timeless keepsake," "preserve memories").
• •Maintain a Refined and Elegant Voice: Avoid overly casual slang or overly technical jargon. The language should reflect the classic and sophisticated nature of the art form. Think "graceful," "elegant," "timeless beauty."
• •Be Personal and Approachable (When Appropriate): While maintaining elegance, echo Elle’s passion and care. Share the story behind the art, invite collaboration, and ensure customer service messages are warm and helpful.
• •Highlight Uniqueness and Personalization: Stress that each piece is custom-made and one-of-a-kind, tailored to capture an individual's specific likeness and story. Mention options like calligraphy.

Social Perception

Highly Positive, Trusted & Professional, High-Quality Art, Cherished Heirlooms, Reliable Service

Copy Examples

• •Headline: Capture a Moment, Create a Legacy. Body: Your loved one’s profile, exquisitely hand-cut by Elle. A timeless silhouette, a treasure for generations. Let's craft your story in art. Call to Action: Discover Your Heirloom
• •Headline: More Than a Portrait, It’s a Piece of Your Heart. Body: From a simple photo, Elle creates a delicate, hand-cut silhouette that captures the unique spirit of your child, pet, or family. A truly personal art form, made with precision and love. Call to Action: Personalize Your Silhouette
• •Headline: The Art of Connection, Beautifully Preserved. Body: Since 2013, Silhouettes by Elle has transformed cherished photographs into graceful, heirloom-quality art. Add a touch of handwritten calligraphy for an even more personal keepsake. Call to Action: Commission Your Artwork
• •Headline: Gift a Timeless Embrace. Body: Looking for a gift that speaks volumes? A custom silhouette by Elle is a unique and heartfelt way to celebrate life’s special moments and the people who make them shine. Call to Action: Shop Unique Gifts
• •Headline: Elegance, Handcrafted. Memories, Forever. Body: Experience the delicate artistry of a hand-cut silhouette. Elle uses her scissors like a pencil, bringing your loved one’s profile to life with soft, flowing lines. A classic made contemporary. Call to Action: Learn About Our Process