Tono de Marca

Direct, pragmatic, candidly honest, with a "no-nonsense" approach. It avoids jargon and hyperbole. For 'Silent Salesman', it's simple, process-oriented, and reassuring. For 'Perfidious Albert', it's more challenging and witty, questioning client assumptions. The combined persona is expert, straightforward, and confidently unconventional, reflecting transparency.

Valores de Marca

• •Pragmatism and Efficiency
• •Honesty and Transparency
• •Expertise and Results-Driven
• •Empowering Small Businesses

Mejores Prácticas

• •Lead with Honesty: Always be direct. If a potential client's request isn't a good fit or their expectations are unrealistic, say so. This builds trust faster than any sales pitch.
• •Use Simple, Direct Language: Avoid technical jargon and corporate "fluff." Write as you would speak to a respected colleague—clear, concise, and to the point. The phrase "ah go and shite" is mentioned on the website as a response to a meaningless cliché, setting a standard for grounded communication.
• •Focus on Problems and Solutions: Frame all content around the client's actual business challenges (e.g., needing more sales, inefficient processes) and how your service directly solves them.
• •Embrace the "Challenger" Stance: Don't be afraid to have a strong opinion. The brand's voice is confident and questions industry norms. Use this to educate clients and position the brand as an expert guide, not just a service provider.
• •Maintain a Consistent Irish Voice: The brand is proudly Irish. Continue to use local context and a straightforward, personable tone that resonates with the target audience of Irish business owners.

Percepción Social

The social perception is that of a highly competent, specialized consultancy valued by its clients for its expertise and direct approach. Despite limited broad online presence, 5-star reviews on Shopify Partner page praise technical support, strategic advice, and communication. Successful projects for established Irish businesses like Dr. Eva's Clinics and Spot Whiskey further lend credibility.

Ejemplos de Copy

• •Your business needs a professional website, not a project. Our 8-step process delivers a beautiful, effective site in two weeks. No jargon, no delays. Just a silent salesman that works for you 24/7.
• •We build websites for Irish businesses that need to get online and get results. We're not for everyone. We believe in honest conversations and proven strategies, not buzzwords. If you want a partner who will challenge you to succeed, let's talk.
• •Tired of web developers who promise the world and deliver a headache? At Silent Salesman, we do one thing: build clean, professional brochure websites that make you look good and help you grow. It's that simple.
• •A pretty website won't fix a broken sales strategy. We're e-commerce consultants who build profitable Shopify stores. We dig into your business to drive conversions, increase retention, and reduce costs. If you're ready to do the real work, we're the right partner.
• •Why Your 'Finished' Website Is Costing You Money. And why we believe the real work starts after you go live.