Tono de Marca

Sophisticated, curated, minimalist, clean, and accessible, speaking with intentional and uncluttered language that is both aspirational and welcoming.

Valores de Marca

• •Design Democratization
• •Bauhaus Philosophy
• •Material Precision
• •Curation as a Platform
• •Innovation and Creation

Mejores Prácticas

• •Lead with Philosophy, Follow with Function: Start with the "why"—the Bauhaus inspiration or the commitment to design—before describing the product's features. This reinforces the brand's values.
• •Use Precise, Evocative Language: Words like "curated," "precision," "sculptural," "industrial," and "functional" are on-brand. Avoid generic terms like "nice," "great," or "beautiful" in favor of more specific descriptors.
• •Maintain a Minimalist Structure: Keep sentences clear and concise. Use white space effectively in website and email copy. The goal is to make the text as clean as the product designs.
• •Speak to the "Considered Consumer": Write as if your audience appreciates detail and intention. They are not just buying an object; they are investing in a piece of design. Your copy should respect their intelligence and taste.
• •Ensure Consistency Across All Channels: While the format may change (e.g., short text for TikTok vs. descriptive text for the website), the core tone—sophisticated, curated, and minimalist—must remain the same. Every piece of copy should feel like it comes from the same source.

Percepción Social

A niche, emerging player in the high-end home decor market, appealing to design enthusiasts, architects, and interior designers. It projects an image of quality and taste, positioning itself as a boutique brand with a strong, confident vision, though it's still building widespread recognition.

Ejemplos de Copy

• •Engineered Light. Sculptural Form. The Chrome Dome Lamp, where industrial precision meets ambient glow. Its polished surface reflects not just light, but a commitment to timeless design. A singular piece for the considered home.
• •Good Design is for Everyone. Inspired by the functional elegance of the Bauhaus movement, SILCO HAUS brings curated and created objects to your space. Discover pieces where steel, color, and purpose converge. Shop the collection.
• •The Wobbly Chrome Tray: Practical art for your everyday essentials. (On-screen text: Your keys have never looked better. A stage for your jewelry. Even your incense deserves good design.) #industrialdesign #homedecor #organization
• •Designed In-Haus. Crafted for You. Introducing the Noka Lamp—the first creation from Studio SILCO. Every element, from concept to final polish, is a study in material and form. Explore the next chapter of our design story.
• •The Intersection of Steel, Color, and Home. At SILCO HAUS, we believe the objects we live with should be as functional as they are beautiful. This week, we explore three new curated pieces that embody this philosophy—each selected for its material honesty and practical elegance. Discover design that does more.