Brand Tone

Empathetic & Compassionate, Personal & Intimate, Artisanal & Passionate, Respectful & Reverent, Appreciative & Grateful

Brand Values

• •Love & Connection: Celebrating the profound bond between humans and animals.
• •Memory & Remembrance: Helping people keep cherished memories alive.
• •Craftsmanship & Quality: Dedication to creating beautiful, high-quality, handmade pieces.
• •Individuality & Personalization: Offering unique items that are specific to each customer and their pet.
• •Trust & Sensitivity: Handling precious materials (like horsehair or ashes) with care and understanding the emotional weight they carry.

Best Practices

• •Always Lead with Empathy: Remember the emotional significance of the products. Start by acknowledging the feelings of your audience – whether it's joy, love, or grief. Use words that convey understanding and compassion.
• •Tell Stories (or Encourage Them): The products are inherently story-driven. Share snippets of stories behind the pieces (with permission) or create copy that evokes the feeling of these personal narratives. Encourage user-generated content that tells their pet's story.
• •Use Warm and Personal Language: Avoid overly corporate or sterile language. Use "you" and "your" to speak directly to the customer. Phrases like "cherished companion," "beloved friend," "unbreakable bond" resonate well.
• •Highlight Craftsmanship and Care: Subtly weave in the handmade nature and the meticulous care taken in creating each piece. This reinforces value and trustworthiness, especially when dealing with sentimental materials.
• •Maintain Respect and Reverence: Particularly for memorial items, ensure the language is always respectful, gentle, and never trivializes the customer's emotions or the memory of their pet. Focus on comfort, remembrance, and lasting tribute.

Social Perception

Trusted Creator of Sentimental Keepsakes, High-Quality Artisan, Source of Comfort, Celebratory, Unique & Special

Copy Examples

• •Hold a piece of your heart, always. Our new [Product Name] bracelet, intricately woven with your beloved horse's hair, is more than just jewelry – it's a timeless embrace. Crafted with love, for the love of your companion. ✨ #Silberschweif #HorsehairJewelry #EquestrianLove #HandmadeKeepsake
• •When memories are all that remain, keep them close. Our memorial pieces are crafted with the utmost care and deepest respect, transforming precious hair or ashes into a beautiful tribute to the paw prints left on your heart. Honoring their journey, comforting yours. 💔 #PetMemorial #SilberschweifJewelry #AlwaysInMyHeart #GriefSupport
• •Every strand tells a story. At Silberschweif, we don't just make jewelry; we weave love, dedication, and your unique bond into every handcrafted piece. Discover the art of personal connection. #HandmadeWithLove #ArtisanJewelry #Silberschweif #Craftsmanship
• •Your horse, your hero, your heart. What's the most unforgettable moment you've shared with your equine friend? Share your stories below – we love celebrating the incredible bonds you have! 👇❤️ #HorseLove #EquestrianLife #SilberschweifStories #BestFriends
• •As unique as their spirit. ✨ From a delicate pendant holding a single precious strand to a robust bracelet echoing their strength, each Silberschweif creation is a one-of-a-kind reflection of your cherished companion. Let us help you design your story. #PersonalizedJewelry #CustomMade #Silberschweif #UniqueGift