Brand Tone

Passionate & Enthusiastic, Community-Focused & Inclusive, Approachable & Friendly, Imaginative & Escapist, Professional & Quality-Conscious

Brand Values

• •Love for Fantasy Literature
• •Community Building
• •Author Support
• •Quality over Quantity
• •Direct Engagement
• •Independence

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the audience is passionate about fantasy, often uses specific genre terms, and appreciates enthusiasm. Use language that resonates with their love for escapism, adventure, and magic, while still being clear and accessible.
• •Embrace Enthusiasm and Passion: Let genuine excitement for the books, authors, and the fantasy genre shine through in every piece of copy. Use evocative and emotive language where appropriate.
• •Foster Community Actively: Frame copy in a way that invites interaction, sharing, and discussion. Ask questions, encourage user-generated content, and make readers feel like part of the "Silbermund family."
• •Be Approachable and Authentic: While maintaining professionalism, avoid overly corporate or stiff language. A friendly, direct, and slightly informal tone (especially on social media) aligns with their "Von Fans für Fans" ethos.
• •Highlight Quality and Imagination: Consistently weave in elements that speak to the quality of the storytelling, the beauty of the book designs, and the immersive nature of the worlds created. Use descriptive language that sparks curiosity and a desire to explore these fictional realms. Ensure all communications reflect the care and passion that goes into publishing each book.

Social Perception

Silbermund Verlag is perceived as a dedicated and passionate publisher within the German-speaking fantasy reader community. They are seen as approachable and interactive, fostering a loyal following. Readers appreciate the quality of their books, both in terms of storytelling and physical production (especially cover art and special editions). The brand is associated with engaging fantasy narratives, particularly in the romantic fantasy and dark fantasy subgenres. There's a sense that they understand their readers and cater to their specific tastes within the fantasy spectrum. They are viewed as a supportive platform for both established and emerging fantasy authors.

Copy Examples

• •✨ Get ready to lose yourself in a breathtaking new world! ✨ Our latest fantasy epic, '[Book Title],' is HERE! Journey with [Main Character] as they [brief, intriguing plot point]. Dare to turn the page? 😉 Link in bio to snag your copy and join the adventure! #SilbermundVerlag #NewRelease #FantasyBooks #MustRead #BookLaunch #[GenreSpecificHashtag]
• •Calling all Silbermund adventurers! 🗣️ What's the one magical ability from our books you wish you possessed and why? Share your dreams in the comments below – we can't wait to read them! Let's weave some magic together. ✨ #SilbermundCommunity #FantasyFans #BookTalk #ReaderLove #Imagination
• •Meet the brilliant mind behind '[Book Series]'! We sat down with the amazing [Author Name] to chat about their inspiration, writing rituals, and what's next for our beloved characters. Swipe up/Link in bio for the full interview – you don't want to miss this glimpse into the magic! 📖🖋️ #SilbermundAuthors #AuthorInterview #FantasyWriter #BehindTheBook
• •More than just stories – bring a piece of the Silbermund magic home! 🌙 Our new [Merchandise Item, e.g., 'Enchanted Realms Art Print'] is perfect for adding a touch of fantasy to your everyday. Crafted with love for true bookworms. Shop now! 👉 [Link] #SilbermundMerch #BookishGoods #FantasyArt #GiftForReaders #BookLover
• •Silbermund Verlag: Where fantasy hearts beat stronger. 🖤 We're a haven for dreamers, adventurers, and everyone who believes in the power of a good story. From epic quests to forbidden romances, we bring worlds to life, one book at a time. Join our fellowship of readers! #VonFansFürFans #IndiePublisher #FantasyWorlds #BookMagic