Brand Tone

Passionate & Enthusiastic, Community-Focused & Welcoming, Knowledgeable & Informative, Accessible & Transparent, Playful & Engaging

Brand Values

• •Passion for Gaming
• •Community
• •Customer Experience
• •Product Breadth & Freshness
• •Value

Best Practices

• •Embrace Enthusiasm: Let genuine passion for gaming shine through in all communications. Use exclamation points appropriately and highlight the excitement of new releases or events.
• •Speak the Language of Community: Use inclusive language. Address customers as fellow gamers and community members. Encourage interaction and sharing.
• •Prioritize Clarity and Transparency: Continue the commitment to clear, upfront information, especially regarding pricing, event details, and product availability. Avoid jargon where possible, or explain it for newcomers.
• •Balance Fun with Information: While being playful and engaging (especially on platforms like TikTok), ensure that key information is still easy to find and understand.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're community-focused, showcase community events and player interactions. Instead of just saying you have great products, show them off with appealing visuals and details.

Social Perception

Positive Local Hub, Reliable Online Seller (Generally), Engaged with Online Communities, Supportive of Players

Copy Examples

• •Headline (Enthusiastic & Community): Epic Duels & New Arrivals! Join the Sihobby community this Friday for our Magic: The Gathering Commander Night. New sets just dropped – find your power card! #Sihobby #MTG #FNM #TCGCommunity
• •Social Media Post (Welcoming & Informative): New to Pokémon TCG? No problem! Our friendly team at Sihobby is here to help you build your first deck and learn the ropes. Stop by our Faribault store – your adventure starts here! "Game Smart, Play Hard, Pay Less." #PokemonTCG #SihobbyFaribault #BeginnerFriendly
• •Product Promotion (Passionate & Value): Unleash the ultimate One Piece saga! Freshly stocked booster boxes and singles are waiting at Sihobby. Transparent prices, awesome selection. Get yours before they're gone! Visit us in-store or at sihobby.com. #OnePieceTCG #Sihobby #CardGame #NewArrivals
• •Event Promotion (Engaging & Community): Calling all Star Wars Unlimited players! Prove your skills at our upcoming tournament. Glory, prizes, and a galaxy of fun await. Sign up at Sihobby – Southern Minnesota's Best Hobby Shop! #StarWarsUnlimited #SihobbyEvents #TabletopGaming
• •Brand Story Snippet (Passionate & Accessible): From passionate gamers to your favorite local hobby store! At Sihobby, we believe in fair prices, a welcoming vibe, and helping you "Game Smart, Play Hard, Pay Less." Discover your next obsession with us! #SihobbyStory #GamingCommunity #TCGLife