Tono de Marca

Elegant, Mindful, and Poetic. It is sophisticated without being unapproachable. The language used is simple, evocative, and connected to concepts of nature, tranquility, and intentional living. The brand communicates with a sense of calm and authenticity, avoiding aggressive sales language in favor of gentle, story-driven invitations.

Valores de Marca

• •Simplicity
• •Integrity
• •Joy
• •Slow Fashion
• •Heritage & Connection

Mejores Prácticas

• •Prioritize Storytelling Over Selling: Lead with the emotion, the inspiration, or the story behind a product. The call to action should feel like a natural invitation, not a demand.
• •Use a Poetic and Sensory Vocabulary: Employ words connected to nature, tranquility, and feeling (e.g., "quiet," "effortless," "radiant," "flow," "embrace"). This reinforces the brand's mindful and elegant tone.
• •Maintain Visual and Thematic Consistency: Every image and text should align with the core aesthetic of minimalist beauty and natural landscapes. This visual language is as important as the written copy.
• •Emphasize Core Values in Communication: Regularly and naturally weave the values of integrity, simplicity, and slow fashion into social media captions, product descriptions, and email newsletters to build a deeper connection with the audience.
• •Engage with Grace: When responding to comments or questions, maintain the brand's calm, respectful, and thoughtful tone. Each interaction is an opportunity to reinforce the brand personality.

Percepción Social

Based on the brand's self-presentation and curated online presence, Sigurdottir is perceived as a premium, niche apparel brand for consumers who value ethics, sustainability, and unique design. The fusion of Icelandic inspiration with Balinese craftsmanship gives it a unique position in the market. Customers are likely to be drawn to the brand's story, its commitment to slow fashion, and the exclusivity of its limited-edition pieces. The brand is positioned for an audience that appreciates artistry and is willing to invest in meaningful, high-quality garments.

Ejemplos de Copy

• •Wrapped in the morning fog. Our Batik Kimono is a quiet companion for moments of reflection. Handcrafted in limited numbers to honor the art of slow fashion. #Sigurdottir #SlowLiving #MindfulStyle
• •Headline: Effortless Versatility. Icelandic Design, Balinese Soul. Body: From city mornings to tranquil evenings, our Aurora Dress moves with you. Made from locally sourced fabrics for a life of simplicity and joy. Discover a piece that transcends seasons. Shop the collection.
• •For Quiet Moments | Your First Look at the New Shawl Collection
• •Captured light. Each glass necklace is handmade, a small piece of brightness to carry with you. Inspired by the fleeting beauty of a sunbeam on a glacier, this simple piece adds a touch of mindful elegance to any day. Designed in Iceland, crafted with heart in Bali.
• •More than clothing. A feeling. Discover pieces that tell a story of integrity and joy.