Brand Tone

Aspirational, dreamy, authentic, passionate, sensual, confident, conscious, and principled, reflecting a focus on feelings of freedom, warmth, empowerment, and ethical commitment.

Brand Values

• •Slow Fashion
• •Artisanal Craftsmanship
• •Sustainability
• •Timeless Design
• •Simplicity and Nature

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Start with the feeling, the mission, or the "Made in Italy" story before diving into product features.
• •Use Sensory and Evocative Language: Go beyond visual descriptions. Use words that evoke the feeling of sun on the skin, the softness of the fabric, and the freedom of summer to create a stronger emotional connection.
• •Weave in the Heritage: Consistently and proudly mention the "100% Made in Italy" craftsmanship, the Barcelona creative base, and the use of Italian fabrics. This is a key differentiator and justifies the premium positioning.
• •Speak to the "Slow Fashion" Movement: Use terms like "timeless," "investment piece," "season after season," and "conscious choice" to appeal to customers who are tired of the fast-fashion cycle.
• •Maintain a Warm and Authentic Voice: Whether writing a caption, a product description, or a customer service email, the tone should remain friendly, passionate, and aligned with the brand's "follow the sun" spirit.

Social Perception

Perceived as a premium, independent designer, ethical, trustworthy, and a niche brand for conscious consumers, known for its feminine and elegant aesthetic.

Copy Examples

• •Woven with Italian sunshine. The Pilar Top is more than a bikini—it's a feeling. Designed in Barcelona and handmade in Italy from regenerated fabrics, it's our love letter to the endless summer. #Siguelsol #SlowSwim #MadeInItaly
• •Siguelsol was born from a desire to live by the sun. We create timeless swimwear and apparel, crafted entirely in Italy from eco-conscious materials. This isn't just about fashion; it's about a return to nature, celebrating the delicate and the wild in each of us.
• •Swimwear that feels as good as it looks. ✨ At Siguelsol, we choose regenerated fabrics and ethical production in Italy to create pieces you'll love for more than just one season. Shop the collection and embrace the art of slow fashion.
• •The Aguas Bottom: an ode to where the sun meets the sea. Its clean lines and comfortable fit are designed to enhance your silhouette, while the unique print recalls the hypnotic play of light on water. Handcrafted in our Italian workshop for unparalleled softness and durability.
• •For the sun chasers | Our new collection is here.